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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. Buying whose life back, exactly? They might spread some awareness, but can they get someone to buy, do, click, act? Now you see it, now you don’t. Rachel Kay.

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How to Find and Target Your Social Media Audience (Free Template)

Hootsuite

Compile data on your existing customers and social media audience. Who most wants to engage with you on social media? Start with the people already buying from you, following you, and interacting with your posts. Focus on learning which decade of life your social media target audience is in, or their generation.

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How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

You’ll understand their goals, pain points, and buying patterns. Your buyer persona will guide everything from product development to your brand voice to the social channels you use. Since different groups of people may buy your products for different reasons, you might need to create more than one buyer persona.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Guests type their story – upload a photo if they want – add their name and address. Un #CaseStudy de una empresa de aventuras [link] [link] Sadie Harris The 3 Amigos: Email, Blogging, Social Sharing [link] [link] Courtenay Pitcher This is one of the most brilliant ways of gathering testimonials and content that I've seen.

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How To Record Video with Multiple Inputs | Bare Feet Blog

Bare Feet Studios

In some cases, your computer can serve as the hardware; in other cases you will buy an external box. There is a lot of variation in terms of what types of inputs (cameras and their connections) that can be accepted. That option obviously is going to give you more power and functionality. Prices range from Free to $10,000 and up.

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GoHawaii's A Thousand Reasons to Smile Makes Me Frown, Not Smile.

Bare Feet Studios

I would have liked to point this campaign to my San Francisco friends, who also happen to be active web users, who themselves have a large “following&# via blogs, social networks, Twitter, et al. Hawaii tourism officials would do well to read the book. GoHawaii/HVCB will get attention in any case!

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

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