Mindjumpers
NOVEMBER 16, 2011
The Value Propositions for social are a lot of other things like customer satisfaction, customer loyalty, product and process innovation, revenue increase, cost savings etc. You need to provide that insight to the executive level of your company in order to get their buy-in. Easy or difficult? New or old news?
Mindjumpers
NOVEMBER 30, 2011
This week, I will go a bit deeper into one of the first steps to generate the knowledge that can get you a buy in from the c-level for your social media efforts: Listening. I recommend that you do a small due diligence process of tools that can fit your needs. Get Executive Buy-In on Your Social Business Program.
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Mindjumpers
JUNE 22, 2012
The main purpose of the Skittles Blue campaign was to launch a new colour of Skittles’ sweets and to create a hype in the UK market of people increasingly eager to buy it. By having a character to follow and involving fans in the process of launching a new product, Skittles created a feeling of community belonging amongst fans.
Mindjumpers
MARCH 22, 2011
The fact that Starbucks really makes an effort in social media, tries to involve fans and also does a lot to make the buying process easier for the stakeholders is something that is reflected in the rising number of “likes”. The cards application alone has resulted in around 49,000 “likes” so far on the Starbucks page.
Mindjumpers
MAY 4, 2011
Finding that piece of information (above) is a lengthy process: estimate duration for the specific task, analyse, contextualise, recommend, approve, apply and then implement, takes time. The advertising you might be buying into, yes, that does only cost you less than $5-10 in total. in reality looks a lot different.
Mindjumpers
NOVEMBER 3, 2010
This is natural, give the fact that people increasingly use various channels as well and their sharing, information and even buying behavior is very complex and integrated. Word-of-mouth marketing is very much a connected and cross-channel phenomenon, that also includes offline marketing.
Mindjumpers
JULY 20, 2012
Tweet Facebook might be in the process of testing a Want button to go along side its existing Like button according to InsideFacebook. But when Facebook users ‘like’ a post or a product, it doesn’t necessarily indicate an intent to buy. Opportunities for brands.
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