I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.) ” Sharing habits differ based on the group being shared with, however, as “Social networks are the top method for sharing content with friends (92%)…In sharing online content with the general public, consumers prefer to use message boards (51%) or blogs (41%).” 93% now consider online message boards successful, while 86% say the same for blogging and 81% for Twitter; all figures similar to the previous year. MORE >>

Companies should bring all stakeholders involved in this type of a decision to the table before selecting a vendor to use. The key for success is to figure out what groups within your company can benefit from this type of information. Once you have buy-in and one or more people as dedicated resources to either use the vendor’s software or analyze and communicate their reports and strategies across the business, you are ready to select a vendor. Dan Schawbel is the author of Me 2.0: Reputation management is essential to both individuals and companies. thanks! thanks! MORE >>

Direct message sent by charlie osmond (@ cosmond ) to you (@ webmetricsguru ) on Dec 04, 10:10 AM. According the FreshNetworks paper  BrandWatch is best for finding Forum and Message Board Influeners while Radian6 was better finding Twitter followers (I’d put my money any day on finding Forum followers over Twitter followers as there are so many free tools like Klout and PeerIndex that handle Twitter followers – but identifying  Forum Influencers by topic – that’s rare and potentially much more valuable).  Long Tail and well-known A-list influencers. MORE >>

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities. This type of focus is fertile ground for lead generation and driving revenue for business-to-business marketing.&# Furthermore, messaging was targeted for a specific region, which spoke volumes to New York professionals in need of offices. thanks! MORE >>

BoardReader BoardReader was developed to address the shortcomings of current search engine technology to accurately find and display information contained on the Web’s forums and message boards. It uses proprietary software that allows users to search multiple message boards simultaneously, allowing users to share information in a truly global sense. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Analytic.ly Is it good news or bad news? MORE >>