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This Week in Social Media – 8/7/2013

Social Media Marketing

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. The Platforms The average prestige brand has a presence on seven social platforms. LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. this week in social news'

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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? page views SEO ROI — 1.2

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. Where are the people most likely to buy your products and services? Establishing a social media strategy will help you see where potential customers are hanging out. David, Spot-on opinion.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media: Measurement and ROI Measurement Strategies for 5 Social Media Goals (PR Communications): John Cass talks about the various goals you might get through social media and the various ways to measure these goals. Are We Too Worried with Finding the ROI of Social Media?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Can those results be tied back directly to sales, and therefore ROI? Social Media is optional It doesn’t matter what the demographics of your customers are.

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Enterprise social media: 15 tools your organization should use in 2022

Sprout Social

Keep reading to find out what you need to know when choosing an enterprise social media management software. 3 things you need to know before choosing enterprise social media management software. Throughout the buying process, you’ll likely have to work with several stakeholders across your business, from IT to HR and beyond.

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Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.