Jeff Esposito

OCTOBER 18, 2013

For example, Flo from Progressive Insurance and Doug from Ford are both marketing personas but so are the hundreds of buyer personas created during the research phase of almost all campaigns. Influencers: Who influences their product buying decisions? How do their buying decisions relate to your company? Do they like sports?

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Company Social Media Insurance Influencer 40

Jeff Esposito

JULY 30, 2012

Here’s an example of what I’m talking about. For example, if your marketing team has seen a decrease in sales via email messages, offer a social sharing option for emails which could help the team and the businesses bottom line. After a few wins, getting buy in for testing might come a little easier. And why should they?

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Team Resources Buy Examples 44

Jeff Esposito

JANUARY 5, 2012

Best Buy Manager Dismisses Best Buy Twitter Customer Service, Says “It Could Be Anybody” – this is a perfect example of how companies should make sure their policies in a public and social space (especially if you advertise one on TV) to the yeoman employees.

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Library News Social CRM Policies 30

Jeff Esposito

MAY 31, 2011

Then think of things that each area should do, for example; is your product team looking to expand its audience? With a solid plan in place and internal buy-in, the only thing left now is to start the ball rolling on the execution phase. Jot down the areas of your company that you think can benefit from a touch of social media.

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Team Social Media Metrics Training 43

Jeff Esposito

JUNE 13, 2011

For example if you are using Twitter, you can count the number of @ replies that you receive or the number of overall conversations that you have each month. For example if customers save 55% from a Twitter deal, use Twitter as a coupon code. If you don’t measure anything, you will be destined to fail and lack of organizational buy-in.

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CoTweet CoTweet URL Metrics 45

Jeff Esposito

AUGUST 11, 2010

Also, review your existing community to gauge the audience size, for example, take10 fans/followers and their community number, you can then do percentages of what the audience would be if X number of friends and X number of their friends shared. To overcome this, your prizes should be a natural fit for your customer profile.

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Social Media iPad Class Creative Commons 35

Jeff Esposito

JULY 6, 2010

This is a philosophy that I strongly believe in and it is something that we when we converse with customers on the Vistaprint Twitter account (examples here & here ). When I buy something if the salesman is too pushy or not too attentive, I tune them out. They were also very gracious when the fit just wasn’t there for me.

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Creative Commons Disqus Price Skills 31