article thumbnail

Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Support a long customer journey: B2B buying decisions are made by teams. Take Grey Advertising Agency, for example.

B2B 259
article thumbnail

Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Examples include the number of followers, likes, or comments on social media posts. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. Which reminds us: never buy followers. Trust us. ) That’s wonderful news!

Metrics 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is a customer journey map and how to make your own [examples included]

Sprout Social

They see your ads, interact with you on social media and explore your website before they buy. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Identify content gaps.

Examples 102
article thumbnail

The Decision Journey: New Insights from Reddit Research

Convince & Convert

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over.

Reddit 143
article thumbnail

8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. For example, here is a YouTube clip our team turned into an Instagram Reel.

Buy 116
article thumbnail

How to build brand loyalty that lasts

Sprout Social

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. Provide stellar customer service.

Loyalty 87
article thumbnail

Employee advocacy stats to secure C-level buy-in

Sprout Social

Securing C-suite buy-in is essential to getting any new project off the ground. For example, at Sprout, we reached almost $450,000 in earned media value in 2022, while Ivanti achieved more than $500,000. Advocacy also invites your current employees to be stewards of your brand, fostering a sense of ownership, loyalty and belonging.

Buy 92