Buzz Marketing for Technology

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Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

Fortunately, for those who are really interested in this kind of consumer centric planning strategy, there is a detailed and highly informative new ebook I ran across from the people at Insights In Marketing which is packed with practical advice. General buying and browsing habits. Here is an overview of that advice.

eBook 223
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Micro Targeting your Online Media

Buzz Marketing for Technology

You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys.

Insurance 213
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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

If we know consumers attach certain keywords to our brand and that certain topics are becoming important to them, we can probably buy those words as search terms before they become expensive, and we can probably own them not only from a paid standpoint but also from a natural standpoint. Consumers today don’t search with long phrases.

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

This would include eBooks, Research, White papers, etc. Ok so I took a look at my sales funnel and started to take the content my team produces and map it against the funnel – for simplicity sake I like to use Awareness to Consideration to Purchase as my 3 major stages of the sales funnel.

Types 255
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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

This would include eBooks, Research, White papers, etc. Ok so I took a look at my sales funnel and started to take the content my team produces and map it against the funnel – for simplicity sake I like to use Awareness to Consideration to Purchase as my 3 major stages of the sales funnel.

Types 255
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Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

I was just about to go to Amazon, now I know what to buy. :). I have a copy of Liz’s new book “The Secrets To Writing A Successful And Outstanding Blog&# and to the readers who love her insight and writing style I’d say this ebook is the bomb. Get the free 9-page excerpt from Lizs ebook! ME Liz Strauss said.

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Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

eBook: How To Be a Rock Star Freelancer. Buy a text ad. Technology. timemanagement. Free Magazine Subscriptions. Get 294 issues of The Wall Street Journal for ONLY $.67 67 per issue. Privacy Policy. Support Lifehack.org. Terms and Conditions. RSS Subscription.

Products 276