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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

Here are just a few examples: Client A saw a 37% decrease in CPM; Client B saw a 58% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV (cost per landing page view) Client C saw a 21% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV. This is happening a lot.

CPM 175
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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. What does CPC mean? CPC stands for Cost Per Click. What does CPM mean? What does Hate Follow mean? What does CTA mean?

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Difficult Decisions in Difficult Times

Jon Loomer

How we conduct business, how we consume information, what we need, and what we buy are all evolving quickly. For example, any messaging that assumes or requires people to leave the house may not be appropriate at this time. These are examples of altering your product offering. It may even result in a lower cost per click (CPC).

CPM 201
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Traditional vs. Programmatic Media Buying. Source: Choozle.

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The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

For example, let’s say your goal is to boost product sales by 20%. On the other hand, SaaS (software as a service) companies or car dealerships for example often require higher intent and have a more complex sales funnel. But for brick and mortar stores, the last stages of the buying process happen offline.

ROI 136
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B 279
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13 Inspiring Real Estate Facebook Ads Examples [2023]

Hootsuite

Free 30-Day Trial 13 great real estate Facebook ad examples 1. Figure out what their biggest struggle with buying or selling is, then create an offer around that. Highlight recently sold listings For seller’s agents, this is your equivalent of the above real estate Facebook ad example. 1 Social Media Tool for Real Estate Grow.