Brands Nielsen Samples Social Media 
Convince & Convert
APRIL 2, 2014
A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. Social Media Research z(Deprecated) Social Media Research'
Sprout Social
APRIL 13, 2017
Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. in media value for every $1 they spent on paid media. One of the biggest challenges brands face with influencer marketing is calculating how much they should pay.
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Ignite Social Media
MAY 9, 2017
In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Social; however, is an entirely different story, and you’re probably measuring content performance incorrectly. Social media benchmarking is still in its infancy. Not All Data Is Public.
Diva Marketing Blog
FEBRUARY 23, 2009
However, the industry is still at the early stages of determining how social media research (my term), which is based on the raw talk of our customers, can be used as a credible decision making tool that complements traditional research methodologies. Toby/Diva Marketing : Let’s take it from the top.
Social Media Marketing
MARCH 20, 2013
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.
Oktopost
JUNE 9, 2020
By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Brand Amplification. What is Employee Advocacy.
Buffer Social
JUNE 12, 2016
Follower count is one of the metrics we keep a close eye on with our social media reports and audits. There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. Post great content.
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