Sherrilynne Starkie
JULY 23, 2012
The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research. 100 free social media resources.
Sprout Social
NOVEMBER 18, 2020
Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Sure, 70% of people want businesses to take a stand on social and political issues. It’s sharing how your brand is making good on its promises.
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Sprout Social
NOVEMBER 30, 2021
What challenges does social commerce solve? When consumers are already learning about products and brands on social media, it makes sense for them to purchase items through the platform. Social commerce brand example: Eagle Creek. AR commerce brand example: Wayfair. Livestream shopping.
Myrland Marketing
OCTOBER 4, 2018
It has everything to do with Mr. Aquila’s personal brand and how he chose to either reinforce it or damage it in order to prove a point. Observers might see one Tweet, post, update, video, or another short snippet of information that is shocking and at odds with what you have worked so hard to communicate to others as your personal brand.
Twist Image
AUGUST 10, 2012
This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. Not all brands are social. How are you going to inform the mass populous about it? Advertising is a catalyst to inform. But they are. Of course it has.
Twist Image
OCTOBER 31, 2012
I caught myself having this feeling and found myself wondering when was the last time I felt this way about a brand in the social media channels? When was the last time that a consumer review or someone with social capital. or even a brand advocate helped me connect with a brand in a ways that enraptured my imagination?
Convince & Convert
NOVEMBER 1, 2011
But yeah, there’s a fantastic audience for books and the need to have information at their fingertips. But number two, part of the onus of improving your own online experience, your own digital experience, is becoming a very critical curator of those experiences through relationships, through information that you share and consume.
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