Brands Communities Information Social Capital 
Sprout Social
NOVEMBER 18, 2020
Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Sure, 70% of people want businesses to take a stand on social and political issues. It’s sharing how your brand is making good on its promises.
Twist Image
AUGUST 10, 2012
This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. Not all brands are social. How are you going to inform the mass populous about it? Advertising is a catalyst to inform. But they are. Of course it has.
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Convince & Convert
NOVEMBER 1, 2011
But yeah, there’s a fantastic audience for books and the need to have information at their fingertips. But number two, part of the onus of improving your own online experience, your own digital experience, is becoming a very critical curator of those experiences through relationships, through information that you share and consume.
Sherrilynne Starkie
JUNE 9, 2013
Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. Tracking the KPIs of Social Media.
Koka Sexton
APRIL 5, 2015
In-between cold calls I would go into a group and look at the profiles of the people having discussions, maybe answer a question or ask something of the community. I started to become the resource of knowledge in the industry and these decision makers were coming to me to talk about trends and information. Well, two things happened.
Koka Sexton
APRIL 5, 2015
In-between cold calls I would go into a group and look at the profiles of the people having discussions, maybe answer a question or ask something of the community. I started to become the resource of knowledge in the industry and these decision makers were coming to me to talk about trends and information. Well, two things happened.
Convince & Convert
FEBRUARY 19, 2016
There are a number of different ways you can send our system out to get that information. We’re going to walk through a hypothetical here and say that you’re maybe a fitness brand or someone in the athletic space and you want to know who the quantified self experts are, who those influencers are and where to go and engage.
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