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5 stats brands need to know to engage Irish & UK consumers

Sprout Social

There is no denying the power of brand social media. From raising a brand’s global profile to supplementing research and development efforts, social media can help grow multiple aspects of any organization. Brands need to talk to their audience. Conversations can spark connection.

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How to accelerate Instagram growth (without buying followers)

Sprout Social

It’s a place where people create, share and interact with both their friends and their favorite brands. As with any social platform, brands that want to get the most out of Instagram need a substantial following. Quality over quantity: Why Instagram growth must be organic. Companies tap into the $6.48

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How to make Instagram Guides and 6 examples to inspire you

Sprout Social

In 2020, Instagram introduced Guides as “…a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”. Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community.

Examples 101
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3 Tips for Covering Live Events on Social

Likeable

Whether your brand is a participating sponsor at a major conference or hosting an event of its own, there’s no question that live events are a major investment for marketers. DTC, big vs. small), there are a few best practices that can help any brand achieve live event success on social. For branded content, go in with a plan.

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How to Use Instagram to Expand Business Reach

Rebekah Radice

Between the perceived decline of organic reach and frustration over a “pay to play” model, many are looking for an alternative. Cross-pollination between social media networks is a smart way to grow your following and improve brand loyalty. Sure, Facebook is still the most popular social network. What do I mean by this?

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How to Get on the Instagram Explore Page

Sprout Social

If you’ve recently joined the visual-first hordes of Instagram to generate awareness and recognition for your brand, then there’s a good chance you’ve found yourself hoping for a spot on the Explore Page. Why the Instagram Explore Page matters to your brand. What is the Instagram Explore Page? How to get on the Instagram Explore Page.

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Quick Tips for Making the Absolute Most of Your Hashtags

agora pulse

Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. Smaller brands, in particular, can take advantage of the power of the hashtag to reach more of their audience.

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