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How to optimize your marketing budget: Do more with less

Sprout Social

What is your current brand perception? There might be significant shifts in the market that push your strategy in a certain direction or internal changes that will influence your brand marketing strategy. Next, you’ll need to create an estimate of the costs associated with different marketing activities.

Marketing 128
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How To Use Customer Insight To Power Your Business

The Realtime Report

Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance. If you don’t have a collection of customer feedback methods, you won’t be able to use it to help further the aspirations of your brand. Research is conducted using community platforms or on a one-to-one basis.

How To 114
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How To Start A Blog For Your Small Business

Buffer Social

A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation. Another benefit of blogging is your posts are “owned content,” meaning you have complete freedom to create your blog as you please without relying on third parties.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

Examples 101
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WordPress Blog Hosting: WordPress.com or Self-Hosted?

Idaconcpts

Committing to a content management system (CMS) for your blog is a big decision. If developing a brand is important for you, then you will want to self-host your own WordPress blog. It might cost you, but consider the alternative: doing it wrong and losing all your data. Brad Pitt wasn’t always Brad Pitt.

Hosting 132
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7 Reasons WordPress Rocks for Blogs

The Social Media Incubator

WordPress software is free, and is extremely user-friendly for even a web novice to use (installing/hosting on your own server is a nominal cost for the power it gives you). 2. It functions as a CMS (content management system), so you don’t need to know HTML to make frequent updates.

WordPress 111
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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

Here are 15 more awesome tools I believe can be of great help to you when coming up with awesome content for your business. Content Creation. Tired of stock images in your content? GatherContent helps you manage content creation for the web, is fairly inexpensive, and appears quite convenient to use. Memegenerator.

Curata 110