Open Source Web Management and Design Tools
AUGUST 25, 2010
Everything a web designer needs for free: Designing and managing a website need not be an expensive affair. This list is not comprehensive, but rather provides the categories for each step of website management, as well as open source examples of tools you can use. FireFTP – Runs in Firefox on all operating systems. – Content Management Systems.
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
Marketing technologists (those that understand how it all fits together) will become invaluable as businesses adopt customer relationship management solutions, email service providers, content management systems, and big data. How much is that going to cost? Now that the infrastructure is almost built, it’s time to consider content. Probably not.
WordPress vs Drupal: Which CMS is Right for Your Site?
DECEMBER 7, 2015
Most websites these days have massive amounts of content that must be managed for the smooth functioning of the site. The role of this falls to content management systems, or CMSes. Many government sites, including whitehouse.gov, run on Drupal because of its security features, but it’s not as popular because it is perceived as a difficult system to learn.
Learn How to Measure What Matters
SEPTEMBER 19, 2012
He shows you how they used content, crowdsourcing, videos, photos, Facebook, Twitter, Flickr, Instagram, Foursquare, Pinterest, and YouTube to get cyclists and supporters engaged in a big annual ride. It costs $50. It’s been three months since we’ve had a webinar (we took the summer off) and it was worth the wait! Admittedly, I am an analytics nerd. Strategy. Iteration.
Measuring PR Results to the Bottom Line
NOVEMBER 1, 2011
Customer relationship management (CRM) software (even if it’s just in Excel or Constant Contact ). Content management system on your website or blog. For this particular client, we use email marketing, pay-per-click advertising, the response campaign , and content marketing. Do they read and share the website content? Clicky.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza! Wowza!
Social Media Software + Silos=Trouble
JUNE 16, 2011
Whether it’s social media monitoring, social media management, social CRM, community platforms, social media measurement, the bottom line is that every company seemingly wants a piece of the social media pie. Small Act’s Thrive is a social media management system that helps organizations identify and nurture relationships with donors and influencers. Think about it.
The 15 Most Life-Changing Editorial Calendar Tools
OCTOBER 7, 2013
Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Creating a shared spreadsheet to track the types of content you’ll be creating, teammember assignments, publication dates and keywords can be accomplished in just minutes: . Content DJ. Costs begin at $49 a month. Content Marketing
21 Things to Know When Pricing a B2B Website
PWB Marketing Blog
SEPTEMBER 16, 2011
At PWB, we like to say the cost of a website is like the cost of a bag of groceries. Websites can cost anywhere from a few thousand dollars to a few hundred thousand. So, the groceries you put in the bag (that is, the content you put on your website) will be different. Consider the following when determining how much a B2B website will cost.
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. It also gives you valuable crawling, indexing, and content optimization insights that can affect your Google rankings. 3.
12 (of the) Best WordPress Guides and Plugin Reviews of 2011
JANUARY 30, 2012
WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins. What are some techniques, beyond the obvious, for search-optimizing WordPress content?
How I Got My Job As Director Of Social Media – Step 1: Build Experience Then Blog, Tweet, Collaborate!
NOVEMBER 26, 2011
” (see this infographic on A Day In The Life of A Social Media Manager for more on that), the answer to the second question takes a little more time. Tools like knowledge bases, content management systems, enterprise search, blogs and wikis all played critical roles in the development of these systems. Social media is about people and relationships. Cheers!
3 Projects to Improve Auto Financial Services Websites
JULY 22, 2013
Note: the content management system of the desktop and mobile sites may or may not be the same, so there is no guarantee that the updates are automatic.). Takeaway: Responsive Web design (RWD) is a cost-effective way to address all Web users, regardless of what devices they use. NOT for managers. In this article I will detail 3 projects to improve these sites.
Eight Factors to Consider When (Re)Launching a Business Blog
NOVEMBER 21, 2011
In addition to the traditional benefits of business blogging , recent changes in the way search engines rank content have made blogging crucial for obtaining and maintaining high search engine visibility. Three ranking factors that have recently taken on increased importance from Google (and will therefore likely soon become important to other search engines as well) are content quality and authority, social media links and content freshness. Sure, there are alternatives, ranging from other free or low-cost platforms (e.g., Location. Author(s). Sassy? Intellectual?
Technology Challenges Facing Today’s Marketing Workforce
NOVEMBER 2, 2015
And, believe it or not, some hiring managers are finding frustration hiring and retaining junior staff to perform in less technical marketing roles, because new entrants are rushing to acquire technology cred to their resumes. SS: There are a combination of factors, most of which I believe are intimidation, complexity and cost. Here are his insightful answers. The big three U.S.
Got a Rubbish website? Social Media evaluation – Special Offer – $1800
FEBRUARY 13, 2012
In normal evaluations, we can even cost out how much we think you should be able to get the changes done for. Very very rare for me to blog about our special offers, whether it’s social media evaluation discounts or something else. I usually offer them through my fortnightly email newsletter ( signup form ). To put together a document on what they could be doing better. Who are you?
WordPress Blog Hosting: WordPress.com or Self-Hosted?
SEPTEMBER 26, 2011
Committing to a content management system (CMS) for your blog is a big decision. It might cost you, but consider the alternative: doing it wrong and losing all your data. Given that WordPress hosts 59,914,568 as of 09/25/2011 and that over 301 million people view more than 2.5 Here is an analysis of key details that will guide your WordPress hosting decision. Budget.
Learning via the Social Media Game
Bare Feet Studios
JULY 25, 2011
Customized content management systems (CMS) where your staff can access and edit the website and users can create their own blogs within your main site. How often will you use this and what data or content would you like to include? How will you collect and manage cellphone numbers? Free or low cost calls over the internet with ability to record and conference. Will you connect with others at low cost? Commercial online project and content management system for internal use. Manage invitees; they discuss and share.
The Complete Bloggers’ Guide to Web Hosting
NOVEMBER 4, 2015
In addition, there should be multiple ways to contact the hosting company, such as via email, a ticket system on their website, and via telephone. 3. Easy to Manage. The control panel should allow you to easily install WordPress or the content management system you want with a few clicks. Look at the cost of bigger packages and private hosting.
70+ Resources on How to Start a WordPress Blog
DECEMBER 21, 2011
Sure, there are other blogging platforms and content management systems you can use on your own domain, but none are quite as popular or powerful as WordPress. If you use the option to sign in with your AdWords account, you can increase the number of results plus see CPC cost data for each keyword. Importing Your Content. Choosing a Domain Name. DomainsBot.
7 Steps to Creating Million-Dollar Web Apps (And a Big Announcement)
FEBRUARY 20, 2012
Premium meaning, for once, it actually costs money. I don’t want to say too much about it and give away the surprise, but I will say it fixes a problem that literally every blogger on the planet has (and you might not even know about it). That plugin was a built in around 9 days, and only cost me $300 in development work at the time. really can’t hype this thing up enough.
How to Optimize Your Content for Authorship Success
AUGUST 24, 2014
One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. Google Authorship is a revolutionary function of Google that allows you to identify content you’ve produced, as well as the publishers you’ve produced content for. Content Attribution. Where your content lives.
WordPress Themes 101
AUGUST 15, 2013
Although WordPress began as a tool for bloggers, it has now expanded to include a sophisticated content management system. To get the most out of WordPress, it's important to have a basic understanding of the system and options available to you. Backing up will save you costly time and energy rebuilding functionality and content lost in translation.
How LinkedIn Groups can Explode your Blog Traffic
APRIL 18, 2013
Now, you could take the paid route via Google AdSense and sure, AdSense is a great tool for bloggers who want to get noticed online, but the drawback is that it costs money and can quickly eat through your budget. Killer content rules in social media circles and this is no different with LinkedIn Groups. Fiona Hamann is the senior PR manager at Aussie. What is a LinkedIn Group?
Must-have Joomla Blog Extensions
JANUARY 26, 2013
But that doesn’t negate all the strengths Joomla brings to the table as a content management system. Well, without turning this post into a debate over the merits of Joomla versus WordPress, or any platform for that matter, let me just say this: Joomla is a powerful, mature content management system utilized by millions of websites worldwide. Comments.
Stop Writing for Free and Launch Your Own Profitable Blog
AUGUST 19, 2014
To see the traffic and the success necessary to justify launching your own site, you’ll need to focus on a few key areas: Content Quality. Costs. Content Quality. Some will cost you a bit of money ( like Coursera’s class on Crafting Effective Writers ), but others are completely free (a Google search will yield plenty of free results). Costs. Quantity.
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed. Consider the value of hiring a community manager.
Social Media Monitoring Tools Comparison Guide
OCTOBER 27, 2010
Radian6 Due to its large coverage area, robust analytics and workflow management capabilities, Radian6 is ideal for large companies who need in-depth social media monitoring. One setback, however, is its hefty cost in comparison to other tools. BuzzStream What I love about BuzzStream is that it integrates social media monitoring with relationship management (i.e. What Next?
Content Is No Longer King: Curation Is King
SEPTEMBER 22, 2010
Content Is No Longer King: Curation Is King Steve Rosenbaum , Magnify.net | Jun. See Also: THE MICROSOFT INVESTOR: Even With Impressive ROIC, Stock Might Reach New Lows Watch Out Data Hogs: Verizon To Join AT&T With Its Own Tiered Data Plans Foursquare Is Going To Tell You Where To Eat Pretty Soon "Content is King" -- no longer. Bloggers make content. content is emperor!"
Need to Learn Wordpress?
AUGUST 5, 2010
Wordpress can enable you to create an online presence for a fraction of what a traditional web site costs and have an easy to use content management system (CMS) to boot. We’ve got to cover our costs after all and we can’t keep adding things and not raise the price. Sign up now and you get access to all the tutorials we add later too.
Content Curation on Steroids
JULY 29, 2010
In the process, it’s creating some compelling new ways to derive value from content. Content curation is about filtering the stuff that people really need from out of all the noise around it. CIThread scours the Web for relevant content, much like a search engine does. As those decisions are made, the engine analyzes the content to identify patterns. world. Shhhhh!
Out With The Old…Rethinking Outdated Intranet Portal Models Part I – Introduction
NOVEMBER 3, 2009
“Traditional” intranet portals that are simply presentations layers with a back-end content management system just don’t cut it anymore. Instead, organizations want their employees to generate peer-to-peer content using 2.0 reduction in hardware costs, allowing $200,000 in hardware to be re-purposed in the enterprise or decommissioned. New Web 2.0
7 Reasons WordPress Rocks for Blogs
The Social Media Incubator
JULY 7, 2011
Hosting and managing the software is provided when you work with WordPress.com. Did you hear about the Blogger shut-down in May that left thousands of businesses without their blogs for several days? That’s not good news; after all, what are bloggers to do without access to their blogs? There are many blogging platforms in the blogosphere, the difficulty can be in knowing which one will work best for you, and will meet your blogging goals. BlogTrafficExchange considers WordPress to be the best available blogging platform. What’s the difference between the two?
Unskewing the Web: Curators as filters
OCTOBER 11, 2010
awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field. What was unclear back then was that social media was not only lowering the barriers for content creators: it would eventually enable a new breed of editors, the social media curators.
How Do We Get On the First Page of Google? | Spin Sucks
SEPTEMBER 2, 2010
New Community Manager at Arment Dietrich Facebook Privacy Have something to add? Now don’t get me wrong – I don’t know a ton about optimization and SEO – all the little tricks and ratios and content that gives you some of that oomph. By producing original, valuable content that many people reference, visit, engage with, etc. Leave a comment! My $0.02.
$1M Case Study: My CMS & Content Strategy
JANUARY 27, 2010
You are here: ViperChill » Business » $1M Case Study: My CMS & Content Strategy $1M Case Study: My CMS & Content Strategy Written by Glen, this post has 58 Comments It has been a while since I wrote about my million dollar case study. First, I want to talk about my CMS and Content situation. Any little details about the content would be helpful.