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How to optimize your marketing budget: Do more with less

Sprout Social

What is your current brand perception? There might be significant shifts in the market that push your strategy in a certain direction or internal changes that will influence your brand marketing strategy. Next, you’ll need to create an estimate of the costs associated with different marketing activities.

Marketing 124
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How To Start A Blog For Your Small Business

Buffer Social

A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation. Another benefit of blogging is your posts are “owned content,” meaning you have complete freedom to create your blog as you please without relying on third parties.

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How To Use Customer Insight To Power Your Business

The Realtime Report

Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance. If you don’t have a collection of customer feedback methods, you won’t be able to use it to help further the aspirations of your brand. Research is conducted using community platforms or on a one-to-one basis.

How To 114
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7 Reasons WordPress Rocks for Blogs

The Social Media Incubator

WordPress software is free, and is extremely user-friendly for even a web novice to use (installing/hosting on your own server is a nominal cost for the power it gives you). 2. It functions as a CMS (content management system), so you don’t need to know HTML to make frequent updates.

WordPress 111
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How to Optimize Your Content for Authorship Success

ProBlogger

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. As a writer, it is essential that you are taking advantage of every opportunity you have to turn yourself into a developed brand. . If not, you should. Sharing is Caring.

Content 53
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70+ Resources on How to Start a WordPress Blog

Kikolani

It is also great for socializing and building your own community. Google helps us out by showing us some traffic trends on different blogging and content management systems (CMS) on the web. WP Engine – a WordPress hosting solution used by major brands like Foursquare, HTC, Williams-Sonoma, and others.

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130 most important social media acronyms and slang you should know

Sprout Social

CMGR – Community manager. They are responsible for managing and nurturing a brand’s relationship with its community – not to be confused with social media manager. CMS – Content management system. CPC – Cost per click. CPM – Cost per thousand impressions or cost per mile.