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What is a customer journey map and how to make your own [examples included]

Sprout Social

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

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How to Optimize Your Content for Authorship Success

ProBlogger

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. As a writer, it is essential that you are taking advantage of every opportunity you have to turn yourself into a developed brand. . If not, you should. Sharing is Caring.

Content 53
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Foundations for integrated digital marketing

Sherrilynne Starkie

Start with setting up online monitoring for mentions of your company name, brands and products and services. There are lots of low-cost options such as Shopify and Squarespace among others. But make sure your website has an easy-to-use content management system (CMS) so you can update it often.

Marketing 284
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Everything You Need To Know While Building A Website

BeingOptimist

Ensure that you choose something that matches the brand identity and stands out from other sites on search engines like Google and Bing. Content Management System (CMS) like WordPress. A content management system (CMS) is a web application that allows users to create, edit and manage their websites.

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130 most important social media acronyms and slang you should know

Sprout Social

They are responsible for managing and nurturing a brand’s relationship with its community – not to be confused with social media manager. CMS – Content management system. CPC – Cost per click. CPM – Cost per thousand impressions or cost per mile. SoLoMo – Social, local and mobile.

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70+ Resources on How to Start a WordPress Blog

Kikolani

While there are many platforms to choose from, I always suggest that if your purpose for blogging is anything related to branding, business, or making money online, then you want to go with WordPress on your own domain. There’s an additional cost of $40 per client site usage. One question I get asked often is how to start a blog.

WordPress 167
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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy. In fact, it’s one of the many social media trends your brand will want to understand. Resource: Is your brand a small business? SoLoMo: Social, Local, Mobile.