Waxing UnLyrical
MAY 13, 2019
One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Regeneron Pharmaceuticals.
Sprout Social
MARCH 19, 2024
Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. The data can be uploaded directly through APIs or manually entered as CSV files.
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Webbiquity SMM
MAY 3, 2011
She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Though she writes mainly on pharma-related subjects, her blog topics also include branding, family, fundraising, innovation, leadership, and Twitter. Diana Adams. adamsconsulting. Ellen McGirt. Elise Segar.
Webbiquity SMM
FEBRUARY 28, 2011
Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap (..)
Diva Marketing Blog
DECEMBER 17, 2009
On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. His branding/marketing/social media blog is called StickyFigure. For any enterprise stepping into the social web can be a challenge.
Twist Image
AUGUST 23, 2011
Recently, the CEO of an up and coming pharmaceutical company was injured in an accident. The bad news is that most media brands see it as an impossible task. In fact, it's not uncommon for major news outlets to be following the social media channels to source stories as they happen. The good is news is that anything is possible.
Convince & Convert
SEPTEMBER 21, 2010
On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? Some huge brands should consider using several premiere services.
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