Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. The data can be uploaded directly through APIs or manually entered as CSV files.

Sentiment 108

Sentiment Banking Patterns Hotels 108

Waxing UnLyrical

MAY 13, 2019

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Regeneron Pharmaceuticals.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Talkwalker SM

MAY 11, 2016

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The post with the most engagements comes from Instagram’s official account.

Pharmaceuticals 60

Pharmaceuticals Data Travel Social Media 60

Pixlee

MARCH 8, 2018

The idea of community has become a major focus of brands in many verticals. critical part of any holistic branding strategy. within existing networks of consumers, as modern brands are no longer simply about. within existing networks of consumers, as modern brands are no longer simply about. who are buying them.

Communities 48

Communities Brands Pharmaceuticals Community building 48

Sprout Social

FEBRUARY 21, 2022

Risk to your brand. And what about your brand? But even brands with money don’t apply themselves when hiring people to run their accounts. Companies in the financial, medical and pharmaceutical industries all have additional considerations. And, be extra aware if you manage a major brand. equivalent of GDPR.

Social Media 122

Social Media Pharmaceuticals Energy Policies 122

The Realtime Report

MARCH 31, 2020

If you don’t have a robust system for worker’s compensation and worker’s comp PBM for pharmaceuticals, you absolutely must get one in place. A Brand Identity. Lastly, no incredible idea will make it to the top without a serious brand strategy behind it. Check it out. Worker’s Compensation. Are your consumers cool surfers?

Startup 91

Startup Pharmaceuticals Training System 91

Social Media Strategies Summit

FEBRUARY 24, 2021

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. In other words, they’re an ideal market for a brand like Tylenol.

Social Media 147

Social Media Strategy Sentiment Marketing 147

SocMed Sean

APRIL 1, 2012

If you operate in a regulated industry such as pharmaceutical, tobacco, alcohol, finance, insurance, or a host of others… it would be a good idea to find a professional who has significant experience in your industry and understands any limitations or restrictions. 3) What are my competitors doing?

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

The Realtime Report

NOVEMBER 13, 2016

After Katz graduated from law school, he decided to come full circle by investing in the pharmaceutical industry. Katz’s business empire began with the pharmaceutical business, but he chose not to define himself by only one industry. One reason is that he foresaw a shift in the winds of the pharmaceutical business.

Pharmaceuticals 70

Pharmaceuticals Real Estate Hotels Film 70

Talkwalker SM

APRIL 14, 2016

In our recent report , we’ve looked at how social listening can help pharma brands track side effects, manage a crisis and find influencers. Such data can help various departments within pharmaceutical companies to improve their products. Globally, more than 100 million women are using the pill. Will an App Replace The Pill?

Pharmaceuticals 60

Pharmaceuticals Health Care Hashtag Survey 60

Webbiquity SMM

MAY 3, 2011

Though she writes mainly on pharma-related subjects, her blog topics also include branding, family, fundraising, innovation, leadership, and Twitter. CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York. Wendy is a blogger and digital marketer focused on the pharmaceutical industry.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Direct Marketing Observations

MAY 7, 2010

5) #Brandchat is a discussion between experts, strategists, and those interested in learning more about personal branding and managing their personal brand. 14) #Socpharm Weekly chat on pharmaceutical marketing and social media. Great discussions. all archived and easily searchable. 7) #Innochat A Tweetchat on innovation.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Webbiquity SMM

FEBRUARY 28, 2011

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap (..)

List 155

List Twitter Brands Microsoft 155

Proactive Report

MARCH 14, 2013

“While marketers understand the importance of managing their brands online, there’s still uncertainty as to the proper weight to put behind digital media channels, especially social media, to optimize return on investment,” says Chip Lister, Managing Director of Radius GMR. OTC pharmaceuticals. home care products.

Pharmaceuticals 66

Pharmaceuticals Social Media Survey Travel 66

Talkwalker SM

APRIL 28, 2016

As you probably know too well as a digital marketer, brands can receive thousands of mentions every day and you need to reply as fast as possible to those that have the biggest impact. Prioritize Social Results and Address a Potential Crisis Quicker. Rules will help you set priorities in your assessment of social data.

Social Media 60

Social Media Analytics Sentiment Pharmaceuticals 60

Diva Marketing Blog

DECEMBER 17, 2009

On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. His branding/marketing/social media blog is called StickyFigure. For any enterprise stepping into the social web can be a challenge.

Pharmaceuticals 74

Pharmaceuticals Social Media Policies Marketing 74

Convince & Convert

JANUARY 15, 2012

Now, however, all but the most brand-driven and obtuse ads include a URL, in the way that the prior generation of marketers included a phone number, and before them, a street address. So to replace a perfectly good URL with a QR code requires changing behavior that’s pretty well established at this juncture.

Smart Phone 161

Smart Phone Pharmaceuticals URL Tips 161

Idaconcpts

SEPTEMBER 29, 2014

Your packaging is a perfect opportunity to promote your branding and is essentially a large canvas for your images. Certain industries, such as those offering medical and pharmaceutical goods, require special attention to several factors. The packaging must meet and exceed regulatory requirements.

Tips 98

Tips Pharmaceuticals Cost Price 98

Convince & Convert

JANUARY 21, 2016

JPM16 takes place at the start of the year for a reason—to highlight all of the innovation that is to come to the biosciences and pharmaceutical industries in 2016. Business: United’s Brand Makeover. Beyond the press, what are people currently saying about the United brand? Literally Saving Lives at #JPM16.

Airlines 60

Airlines Pharmaceuticals Conference Automotive 60

agora pulse

SEPTEMBER 7, 2016

“Facebook Jail” is the term I use to describe the solitary place where Social Media Managers are sent without their brand page, advertising account or fan engagement. Images must also not promote lotteries, money or pharmaceuticals. Images cannot be Facebook branded or associated. Before /after images are often taken down.

Facebook 60

Facebook Pharmaceuticals Social Media Management Buy 60

Convince & Convert

NOVEMBER 9, 2015

I see this too often, especially in industries that have lots of jargon, such as high-tech, financial services, medical, pharmaceutical, etc. Part of the reason many brand stories fail to capture the imagination of audiences is because they are still oriented around companies as protagonists. The Complexity Conundrum. And realistic.

Company 60

Company Pharmaceuticals Committee Organization 60

Writtent Blog

MAY 7, 2021

This latter point relates to the fact that US Government statements have suggested that they intend to negotiate for US pharmaceutical companies to charge higher prices for medicines sold to the NHS as part of any UK-US free trade agreement.

Buy 40

Buy Committee Pharmaceuticals Yahoo 40

Writtent Blog

JANUARY 2, 2015

Nurses could find work writing about health care or medical devices, and former chemists could become marketers for pharmaceutical companies. Would you hire someone to promote your brand who has zero online presence or expertise? For more information, we recommend our blog on Brand Storytelling and Narrative ! Image source.

Pharmaceuticals 40

Pharmaceuticals Sample Samples How To 40

Kikolani

SEPTEMBER 24, 2011

The brand new Facebook profile design featuring the timeline layout. For personal branding, you can showcase your best “cover” shot. There are a ton of different ways you can use this for branding, and they’re probably a lot easier than cutting one image into five for the previous photo strip.

Feed 168

Feed Feedly Privacy News 168

Twist Image

AUGUST 23, 2011

Recently, the CEO of an up and coming pharmaceutical company was injured in an accident. The bad news is that most media brands see it as an impossible task. The individual was someone I knew, personally, but was - for the most part - an acquaintance. The good is news is that anything is possible.

Flipboard 100

Flipboard Pharmaceuticals RSS Publishing 100

Twist Image

MARCH 2, 2017

A few years back a multinational pharmaceutical company asked me to present some thinking on the current state of digital innovation. True story. It is no longer about who is using digital, but rather how they are using digital. because they all are. advertising age. advertising agency. baby boomer. business blog. business professional.

Pharmaceuticals 40

Pharmaceuticals Research Airlines YouTube 40

Writtent Blog

JULY 25, 2013

The following example from Digital Agency Couch is a perfect example of targeting content to a clear audience, which happens to be pharmaceutical marketers: Image credit: Couch. Justify Your Brand. In fact, studies by Marketing Sherpa have found that highly-targeted blog articles increase sales leads 124%.

Comparison 79

Comparison Hubspot Pharmaceuticals Education 79

Diva Marketing Blog

NOVEMBER 16, 2009

As we've seen with consumer and business brands ePatients are using the Internet for research and social media for peer-to-peer support. Others strongly felt that monitoring should not be mandated or as @rohitbhargava tweeted that brands should not be "cyber sleths." There's a new cause being fought in social media communities.

Pharmaceuticals 66

Pharmaceuticals Issues Widget Education 66

Hootsuite

MAY 29, 2023

That’s why a social media risk management plan must be an essential part of your brand strategy. Your brand, customers, and employees are all active on social media. Having a social media presence is essential for most brands. Maintaining trust in your brand is important. But every social channel has unique risks.

Social Media 90

Social Media Tips HootSuite Policies 90

Digimind

OCTOBER 16, 2019

A digital specialist with over 12 years’ experience in digital strategy and brand management, ranging from banking, advertising, and healthcare in Asia Pacific and the Middle East. Asia Pacific Digital Lead for Vaccines, MSD.

Industry 45

Industry Banking Engagement Analytics 45

Hootsuite

FEBRUARY 6, 2023

Brand image Social media content moderation affects brand image in two ways. First, it’s very clear on social media when a brand ignores its customers. Leaving those unattended can also harm your brand image, as no one wants to see offensive content in the comments of a social post. 5 content moderation best practices 1.

FAQ 119

FAQ Tools HootSuite Content 119

agora pulse

JUNE 30, 2020

If you think the success of certain brands on social media is pure chance, think again. Our favorite brands have been honing their techniques ever since social media began. In fact, the psychological social media tricks that they use can make us feel bonded to their brand, compelled to share, or driven to purchase.

Social Media 207

Social Media Engagement Tips Pharmaceuticals 207

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Isn’t reputation management about promoting transparency to build trust in their brand? I just got the email newsletter and it’s kidding (in a self-mocking way) about it and really boosts their brand, imho. I don’t think it should be about erasing the problem from public knowledge. Were you unsatisfied with it?

Reputation 125

Reputation Chemicals Issues Consultant 125

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively?

Social Media 155

Social Media Radian6 Strategy SM2 155

ProBlogger

JUNE 6, 2011

Or perhaps it wasn’t as overt—you just discovered links injected into your site footer containing the anchor text of a certain famed pharmaceutical brand. We’re talking about waking up in the morning, loading up your blog, and finding a screen that looks something like this: The website has been blocked.

WordPress 46

WordPress Pharmaceuticals Directory How To 46

Buzz Marketing for Technology

JUNE 27, 2008

« Free Personal Branding Teleseminar by A Brand You World Summit. Create blog design that complements the rest of the personal or company brand. Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. Home. --> Home. About Edith. 50 Habits of a Highly Effective Blogger. Technical Stuff. loads first.

Blogger 100

Blogger Discount Comparison Price 100

agora pulse

AUGUST 19, 2020

But what are they and which one is best for your brand? In this article, we’re looking at the latest stats, techniques, and the brands making it happen. Choosing your strategy will depend on your own social media KPIs and these will be unique to each brand. That makes your brand aspirational and highly desirable to customers.

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Curation Content Curata Flipboard 130