Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. What does TBT mean? Here’s why.

Brands 145

Brands HootSuite Hashtag Instagram 145

Keyhole.co

SEPTEMBER 15, 2020

We’ve made your life easier by creating a free social media reporting template. Jump Links: Before You Start: 8 Social Media Reporting Tips What’s in Our Social Media Reporting Template? Download our Social Media Reporting Template. Figuring out what’s working and what’s not is challenging enough on its own.

Template 112

Template Templates Report Social Media 112

Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. People want to see the faces behind a brand.

Instagram 124

Instagram Engagement Brands Avatar 124

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 128

Reputation Tools Brands How To 128

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO? But the way you use them has changed.

SEO 157

SEO Social Media Strategy Hashtag 157

Pixlee

AUGUST 9, 2021

It’s common for even experienced marketing teams to fall into a state of a lull with templates and repetitive elements. However, the content your users produce may be less-than-optimal by your brand standards. Use a UGC platform to automatically filter out spam, and set custom parameters that meet your brand guidelines.

UGC 92

UGC Brands Apparel Authentication 92

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 128

Strategy Brands Hubspot Survey 128

Pam Moore

JUNE 28, 2019

Download our 2019 content calendar template here -> 2019 Content Calendar Template. For some of you, the sound of a new content calendar template be a really exciting thing. Editorial Calendar Highlights (for our 2019 Content Calendar Template) . It can kick off the needed discussions in a simple, friendly way.

Template 60

Template Templates Content Marketing 60

Buffer Social

AUGUST 10, 2017

We’ve teamed up with the team at Adobe Spark , an awesome free design tool, to share 10 Instagram Stories templates you can use to quickly create your Instagram Stories content. Instagram Stories: 10 ways your business can use Stories (plus 10 free Adobe Spark templates). Use this template. Use this template.

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Template Templates Instagram How To 112

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

Survey 90

Survey Brands Sentiment Template 90

agora pulse

AUGUST 5, 2020

First, I identify major objectives, such as increasing brand awareness for new products or generating sales during a holiday season. For example, if I have four weeks to increase brand awareness for a new product, I might plan these posts: Week 1: “Coming soon” post announcing the product name, basic features, and launch date.

Social Media 213

Social Media Curation Social Media Management How To 213

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

Examples 119

Examples Social Media Sentiment Influencer 119

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. LiveThere: Airbnb Uses Data For Hashtag Inspiration.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Ignite Social Media

NOVEMBER 15, 2019

When you buy followers, there’s a strong chance that the company you bought the followers from just created a bunch of fake accounts to pad your numbers, and you’re going to be working hard to create content for an empty room with no engagement. Use Hashtags. I’m sure you’ve heard of hashtags and you probably already use them.

Cost 144

Cost Social Media Hashtag UGC 144

Webbiquity SMM

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Many people use social media to search for their favorite products/services/brands. For example, LinkedIn is a platform for professionals, employees, and companies. Why Instagram?

Instagram 159

Instagram Tools Hashtag Authentication 159

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. What is Social Listening? Why Social Listening is Important.

B2B 155

B2B Sentiment Analysis Reputation 155

Hootsuite

JANUARY 22, 2020

Without an active presence, your company may be forgotten, lose customers to competition—or worse, look neglectful. More than 40% of digital shoppers use social media to research new brands and products. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Social Media 145

Social Media HootSuite Template Templates 145

Hootsuite

NOVEMBER 9, 2020

The video app may not be a good fit for every brand, especially if your customers and TikTok user demographics don’t overlap. A lot of the biggest brand moments on TikTok have been accidental. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Get the template now!

Strategy 145

Strategy How To Marketing Template 145

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. Need bangin’ reusable templates?

Engagement 111

Engagement UGC Facebook HootSuite 111

agora pulse

MAY 21, 2020

I would suggest running a competitor analysis once a quarter or at the beginning if you have just started working with a brand. Are they going for thought leadership, polls, trending hashtags , GIFs, or video. This is a useful document to revisit to ensure you are not leaving your brand vulnerable to be overtaken. Google Search.

Analysis 131

Analysis Twitter Hashtag How To 131

Sherrilynne Starkie

JANUARY 11, 2014

There are many free editorial calendar templates available online , but the most effective ones are those configured to the specific of the user. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies. Keywords and hashtags. What to track.

Content 319

Content Marketing Curation Template 319

Keyhole.co

APRIL 19, 2023

Instagram is a top media platform that is employed to build a relationship with brands and users. Half of the users on the platform say that it helped them discover new content, products, and brands. Different colors, aesthetics, and design schemes help build your brand awareness amongst the masses.

Instagram 52

Instagram Tools Hashtag Template 52

Sprout Social

FEBRUARY 24, 2021

Much like how a company boilerplate is written, a channel name is repeated a few times, along with a few keywords that should be associated with the channel. To go further, their own link and additional social media ones further down, are shortened and branded for easy analytic tracking. Add a few hashtags.

YouTube 130

YouTube Tips Hashtag SEO 130

agora pulse

AUGUST 18, 2020

Post infrequently … and your brand awareness, web traffic, and sales drop. My weekly schedule template is … Facebook pages: 3 per week–Monday, Wednesday, Friday. Each sector has specific days, hashtags, and events associated with it. Hashtag days. Research hashtags. Here is my posting schedule.

Social Media 210

Social Media How To Hashtag Curation 210

Keyhole.co

JANUARY 4, 2022

If your company uses LinkedIn for business, then tracking LinkedIn analytics would be an important part of your social media strategy. They evaluate how your daily efforts and campaign performance impact your LinkedIn company page by providing valuable insights. Now you may wonder, why does it matter? Pricing: Customized. #2.

Analytics 98

Analytics LinkedIn Engagement Tools 98

Hootsuite

AUGUST 19, 2019

Bonus: Attract more views and subscribers in minutes with one of our 5 free customizable YouTube channel art templates. 14 tips for growing your brand on YouTube. Set up a brand account. To use YouTube professionally, you’ll want a brand account. Brand accounts include features you can’t use with personal accounts.

YouTube 111

YouTube Tips Brands HootSuite 111

Later

FEBRUARY 24, 2019

We’ll also be sharing free social media reporting templates to help you track your own social media analytics: Best Practices for Building Your Social Media Report. Depending on your business, your social media strategy may be centered around brand awareness, which would mean engagement and follower metrics are the most important.

Template 82

Template Templates Report Social Media 82

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. Provide stellar customer service.

Loyalty 86

Loyalty Brands How To Discount 86

Visually SM

JULY 27, 2020

These channels are a direct connection between brand and audience. Tailwind tracks activity across Pinterest about your company, products, and competitors. Pinterest is often overlooked when discussing social media management tools, but depending on your business, it might be the driving force in traffic, branding, and revenue.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) brands team up to create a product offering that works across their combined audiences.

Collaboration 63

Collaboration Brands Instagram How To 63

Sprout Social

AUGUST 4, 2022

They turn to social platforms to learn new skills, network, research companies and search for jobs. For brands, social media casts a wide net and helps them create a stronger employer brand that will attract top candidates. In fact, many care about a company’s culture and mission more than high salaries.

Examples 98

Examples Social Media Skills Team 98

Social Media Strategies Summit

OCTOBER 24, 2018

However, as brands begin to see greater results and budgets increase, more pressure is put on marketers to prove ROI, stay ahead of the competition, and strategically align their efforts with business goals. Pick 4-5 competitors, including brands that are bigger and smaller than yours. Coschedule template. Persona Template.

Social Media 113

Social Media Strategy Guidelines Template 113

Later

JUNE 27, 2019

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Influencer Marketing for Small Business Step #1: Identify Your Influencer Campaign Goal .

Small Business 56

Small Business Influencer Template Templates 56

Hootsuite

JUNE 24, 2020

And the risk of sending out content that is off-brand or low-quality also decreases. . Bonus: Get a free, customizable social media style guide template to easily ensure a consistent look, feel, voice, and tone across all your social channels. You spend a lot of time crafting a social media marketing strategy that works for your brand.

Social Media 145

Social Media HootSuite How To Template 145

agora pulse

FEBRUARY 22, 2020

But small businesses, startups, and companies with limited funding often don’t have access to high social media budgets. Large brands have in-house graphic designers, Photoshop experts, and a video production team. Though there is a paid option, you also have enough free graphics and templates to get you started.

Social Media 175

Social Media UGC Tips CPM 175

Keyhole.co

JANUARY 22, 2024

Have you ever participated in an Instagram poll conducted by your favorite brand? No matter how you interact with brands on social media, you must have noticed one similarity — their consistency over every channel they use. So, how do top brands ensure cohesiveness across their social media presence?

Social Media 52

Social Media Guidelines How To Hashtag 52