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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. If your audience frequents these platforms, consider establishing a presence on Reddit and other forums pertinent to your customer base. If so, that share constitutes dark social. Another bonus?

Forums 62
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. And it’s still the place to go for breaking news. So, there’s hope.

Team 160
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How & Why You Should Start Social Media Recruitment For Your Business

Keyhole.co

Social media recruiting is a hiring strategy that involves using social media platforms to share job postings, search and communicate with potential job candidates. For many employers, these platforms are the primary and even the only source of new talented candidates. What is social media recruiting?

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TikTok SEO Guide: 5 Steps To Optimize Your Content For Maximum Reach

Keyhole.co

With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. But how do you ensure your content stands out in viral videos?

SEO 52
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

Metrics 112
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9 Social Media Marketing Tools You Need In 2023

Keyhole.co

There’s a platform for everything, from short- and long-form write-ups to images, reels, and lengthy videos. We’ve often seen sizable SMM teams simultaneously handling numerous social platforms, struggling to regularly push attention-grabbing content, managing customer interactions, and analyzing performance data. That’s not all.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Social is anything but an entertainment platform. billion people are engaged in various social platforms. Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., It goes beyond just monitoring social media platforms for brand mentions and hashtags. Social media statistics show over 4.26