Remove Brand Monitoring Remove Conversation Remove ROI Remove Social Networking
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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. Another bonus?

Forums 62
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. Alternatively, you can use a social media management tool that automates data collection and creates dedicated reports with critical social platforms and data points.

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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That requires regular monitoring of responses on your campaigns and conversations around your brand.

Tools 52
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Top 7 Mention Alternatives For 2024

Keyhole.co

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. The tool helps you manage your social media accounts with the help of market insights. Go beyond scheduling with Keyhole 5.

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Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

No longer are customers merely “consumers” of our product, but also of these conversations, making it imperative that we learn the art and science of diffusing conflict … before it erupts.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

This article identifies the social media metrics that really matter, why they’re important, and how to track them. The social funnel: a breakdown. Conversion metrics. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Conversion rate.

Metrics 112
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6 best Twitter analytics tools

Unmetric

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. G2Crowd Rating: 4.2.