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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. What are social listening tools?

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. Another bonus?

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Customer service enhancement Analyzing social media conversations such as comments and DMs highlights the key questions and concerns customers turn to social media for help. However, making the case for these often expensive resources is difficult, especially for small departments lacking prior data to demonstrate ROI.

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How To Track & Measure Hashtag Performance On Social Media?

Keyhole.co

So what better way than to invite them in on a conversation? Qualitatively, by monitoring who’s interacting with your hashtag, you can start to build a profile of your audience, and then continue to evolve your content to suit their needs. Identify Your Audience Every business wants to know more about its customers.

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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

That requires regular monitoring of responses on your campaigns and conversations around your brand. A social listening tool can monitor millions of online conversations and notify you when someone talks about your business. Moreover, it also offers brand tracking tools to help you monitor competitor performance.

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Top 7 Mention Alternatives For 2024

Keyhole.co

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. What are Mention alternatives?

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Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social listening.