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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign. Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media. Another bonus?

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Toyota's "Sienna Family" YouTube Campaign

Firebelly

Fun idea and I had a few laughs, but (see update at the end of post) Toyota really should have included the YouTube URL at the end of the ads! That URL should have been included in the first place. Update (3/1/10): I have now seen the commercial with the youtube.com/Sienna URL at the end. I know there are multiple commercials.

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Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network

Firebelly

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. Having trouble reading this image?

Campaign 140
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15 Digital Marketing Tools for Every Team and Budget

Hootsuite

It lets you track and analyze keywords, brand mentions, and the general activity of your audiences on a large scale. You can easily track, study, and shape the conversation around your brand, also known as brand monitoring. Then, you can optimize your site and campaigns for better user engagement and higher conversions.

Team 130
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YouTube Tuesday: What The HELL Is Social Media?

Firebelly

Video URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing. Find him on Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference YouTube Tuesday: What The HELL Is Social Media?

YouTube 170
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5 Helpful Social Media Must Reads

Firebelly

Twitter Launching Official Tweet Buttons This Week By Ben Parr Twitter is launching an official Tweet Button for sharing articles on websites and counting how many times a URL has been shared. | Main | Firebelly at Blog Indiana » August 13, 2010 5 Helpful Social Media Must Reads Tweet 1. Having trouble reading this image?

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

Metrics 112