Kikolani

JANUARY 26, 2010

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Social Media ROI. Later in the afternoon, Evo Terra discussed ways social media ROI could be measured, which would (in an ideal world) mean the social media strategist would be able to do the following.

ROI 114

ROI SEO Social Media Tips 114

Diva Marketing Blog

JUNE 10, 2012

One line in Geoff''s bio tells all you need to know to understand the man behind this newly release book. " In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. my friend Geoff Livingston. .

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes. link] jaybaer Yes indeed. Eventually, I hope.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 11, 2010

Sometime around next February (in time for SXSW), you’ll be able to hold in your hands, ponder on your Kindle, show off on your iPad, and maybe even listen on your headphones to a new book from me and my pal Amber Naslund. Scott’s book “ UnMarketing &# is out this Fall. It will be a must-read) We Want You! I know it.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

APRIL 6, 2010

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Thanks for the Radian6 mention. How can I help you?

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

SEPTEMBER 20, 2010

winning campaigns, measure ROI, and reach audiences. case for B2B social media has been well documented over the past few months (here, here, and here to cite just a few), but one of the most important components a business must [.] link] Removing the Blindfold that Prevents True Engagement amd Measurement | Brian Solis [.]

Social Media 149

Social Media B2B Strategy Consultant 149