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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

Modern blog software allows you to format the layout to resemble magazines, corporate web sites or for syndicating videos. Free e-books have higher perceived value than articles. A collection of your best blog posts can be turned into e-book. Write and promote your free e-books. Participate in contests.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

Modern blog software allows you to format the layout to resemble magazines, corporate web sites or for syndicating videos. Free e-books have higher perceived value than articles. A collection of your best blog posts can be turned into e-book. Write and promote your free e-books. Participate in contests.

How To 26
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives. It’s a brave (???)

Brands 133
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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. This gave rise to regional marketing with the first hints of large scale world-wide marketing.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

The article has examples of how social media worked too. The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. And… Brian Solis is the most eloquent writer I have ever seen in the blogosphere.

Marketing 265
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t use a Facebook Group. Of over 1500 friends that I have, I’m constantly being pitched to join groups I have no interest in. « Direct Marketing Observations July 6, 2010 at 10:54 am Designing A Facebook Fan Page: Showcases, Tutorials, Resources - Smashing Magazine July 8, 2010 at 3:27 am You’re It!

Facebook 279
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

My book (and my work) grows far richer for this dialogue. My book (and my work) grows far richer for this dialogue. My book (and my work) grows far richer for this dialogue. link] Yvonne DiVita I disagree, a little bit, with #1 – social media is inexpensive. That is the value to me of Web 2.0 Tyler Excellent post.