Books Examples Mobile Social News 
Social Media Marketing
APRIL 3, 2013
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
Simply put, the new mass media helped organize, and influence, large numbers of consumers. To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic.
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Techipedia: Tamar Weinberg
JANUARY 28, 2010
Here are seven video examples that have become viral phenomenons in their own right. It’s why T-Mobile succeeded with a flash mob. Today, video’s potential is obvious: it can be a marketer’s dream and yield tremendous successes. Indeed, I’ve discovered some incredible video that I can watch again and again.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.
Techipedia: Tamar Weinberg
MAY 5, 2010
On the other hand, you can also share the same discount code across all social platforms. Share the 10OFF discount code for everyone, for example. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral).
Techipedia: Tamar Weinberg
JANUARY 23, 2008
Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media. Thanks, Tamar!
Techipedia: Tamar Weinberg
MARCH 17, 2010
I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. Here’s a great example: Many Yelp reviews are taken down within a few days of being posted. Put them to good use! Ever wonder why?
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