Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

JULY 22, 2009

A side note to Condé Nast Digital’s PR team: I’d put your online press releases on regular Web pages. People will be less likely to link to the.pdf versions in your online press room. Best of luck to both GQ.com and DETAILS.com. I did it above but I didn’t really want to. What Horrible Things Did Time Magazine Do in 1964?

Press Release 100

Press Release Syndication Blogroll Consultant 100

Adam Sherk

SEPTEMBER 17, 2009

This is not surprising based on the reactions that Fox News reporting tends to generate from both sides of the political fence. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

AUGUST 31, 2010

But since the 21,839 subscribers reported in YouTube’s search results make it a top 5 news channel I included it in the table. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! that does include some news videos.

Sites 182

Sites News YouTube Press Release 182

Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

News 274

News Google SEO Postrank 274

Adam Sherk

OCTOBER 23, 2009

According to a Hitwise US News & Media Report back in 2007, on average search engine referrals represent about 23% of traffic to print media sites. Side note: Hitwise, you’re overdue for an updated version of that report!). Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Hitwise 124

Hitwise Social Media Digg Survey 124

Adam Sherk

FEBRUARY 23, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! If news organizations can’t stay in business, they won’t be playing any role at all.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

JUNE 9, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

AUGUST 11, 2010

I’ll do a follow-up post when there is more data to report on. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Related posts: News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

JANUARY 14, 2010

Unfortunately there are increasing reports of donation fraud online, so major news organizations are playing a vital role in directing people to credible, legitimate groups. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 129

News Sites Digg Press Release 129

Adam Sherk

SEPTEMBER 10, 2010

It’s simply no longer profitable for companies to report “news.” Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! – Adam The traditional news business, as we have known it, is dead. OK, maybe not dead.

News 121

News Press Release Survey SEO 121

Adam Sherk

MAY 19, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Hitwise 100

Hitwise Press Release Syndication Blogroll 100

Adam Sherk

AUGUST 25, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Build for the future – Slow seasons are a good time to make improvements to site architecture, update page templates and engage in various forms of testing on the site.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

NOVEMBER 3, 2009

To reporters’ sources? If we’re truly in an era of open-source journalism, I say reporters share their access (sort of) to sources via Twitter lists. This isn’t to say the sources will RESPOND, but it’s an interesting way of opening one’s reporter notebook to a willing audience.

News 136

News List Twitter Sites 136

Adam Sherk

APRIL 26, 2010

Not covered in my examples above is the fact that Open Graph protocol can also provide sites with additional reporting data. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 149

News Module Widget Facebook 149

Adam Sherk

AUGUST 16, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Prior to the start of the sweepstakes in early July the JVC page reportedly had about 1,000 fans. As of today it has 36,782 fans. And many fans are coming back regularly.

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

AUGUST 4, 2010

Here is the reported data on 30 media profiles, ranked by number of followers (as of today): Profile Followers Following Diggs by Publisher Comments by Publisher 1 The New York Times 10,225 4 65 1 2 The Wall Street Journal 9,546 15 281 1 3 BBC News 9,222 0 5,423 0 4 Time 7,842 964 6,289 29 5 Telegraph.co.uk

Digg 134

Digg Sites News Activities 134

Waxing UnLyrical

JANUARY 27, 2011

If you want more than a hope in hell of being a possible source for an article, you have to reel the reporter in. Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. No one gets the reporter contact info until/unless I set it up.

Class 279

Class Press Release Flickr Comments 279

Koka Sexton

DECEMBER 20, 2009

Free Report: Twitter Jump Start – The Twitter Guide for Small Non-Profits From CorporateDollar Blog: Download a free comprehensive guide to Twitter for non-profits. From Feverbee: Fantastically rich post on getting an online community up and running successfully with hyperlinks to detailed information.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Free Report: Twitter Jump Start – The Twitter Guide for Small Non-Profits From CorporateDollar Blog: Download a free comprehensive guide to Twitter for non-profits. From Feverbee: Fantastically rich post on getting an online community up and running successfully with hyperlinks to detailed information.

List 96

List Social Media Case Study Wiki 96

Saying It Social

MAY 18, 2010

Your goal is to gain trust by engaging your audience, participating in conversations and sharing valuable, industry-related information, photos, videos, testimonials, press releases, etc. eMarketer reports that consumers force retailers to adopt social strategy. It takes time to establish trust with your target market.

Social Media 168

Social Media Marketing Small Business Cost 168

Social Media Strategery

NOVEMBER 20, 2009

Some were in media relations classes where they were learning about the differences between pitching reporters and bloggers. When I took “ Media Writing ,&# I learned the AP Stylebook and how to write press releases. How do you use tools like Wikipedia and other social media as breadcrumbs to find more credible sources?

Education 88

Education Gov 2.0 Class Web 2.0 88

Adam Sherk

FEBRUARY 4, 2010

Who would readers rather interact with about a particular story – someone from marketing or the reporter who wrote the article? In an era where “journalist job security” is becoming an oxymoron, having a strong social media presence makes reporters less expendable and more marketable should they need to find new work.

Social Media 146

Social Media Press Release SEO News 146

Social Media Strategery

MARCH 10, 2009

How did you resolve the various reporting/privacy requirements of hosting comments on a.gov server? When we stood-up our TSA blog in January 2008, there was no guidance on what the reporting/privacy requirements were for government blogs. How did you determine whether to host the blog on a.gov or a.com server?

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Adam Sherk

MARCH 2, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Alternatively if anyone is willing to share their figures publicly please leave a comment below.

Survey 193

Survey Twitter Digg Hitwise 193

Waxing UnLyrical

SEPTEMBER 14, 2010

The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Notice before I said news release and not press release. Most PR pros (and firms). In this world of Web 2.0,

Press Release 266

Press Release Class Industry Comments 266

Adam Sherk

SEPTEMBER 22, 2010

Under his orders Time willfully distorted what the reporters in the field reported. In other reporting they were also self directed. News & World Report) for many years. Luce was the son of protestant missionaries in China, he had a weird chip on his shoulder and was a rah rah supporter of our anti communist fight.

Press Release 131

Press Release Issues News Wikipedia 131