Adam Sherk

MAY 12, 2010

So “borrowing” content isn’t a Web-only phenomenon, it’s just a lot easier to spot now. Shifting from poaching content to paying for it, it really is no wonder that the AP seems so threatened by Google. A wire service’s whole business model is built around selling the same content to as many news outlets as possible.

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

DECEMBER 1, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? by Adam Sherk on December 1, 2009 In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article.

News 104

News Publishing Google Press Release 104

Adam Sherk

FEBRUARY 17, 2010

Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. To what degree that happens depends on how well Google does at improving the interface and functionality. Related posts: Google Social Search: Are You in Your Target Audiences’ Social Circles?

Sites 118

Sites News Google Facebook 118

Adam Sherk

MAY 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Wants Title Tags to Match Headlines? So it appears this tip is intended to make it easier for Google News to understand the correct title for articles, as opposed to being a “must do&# to prevent an issue.

News 100

News Google Syndication Press Release 100

Adam Sherk

JUNE 5, 2009

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Is Google going to run out and start penalizing sites with sponsored links in JavaScript? Google News Wants Title Tags to Match Headlines?

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

OCTOBER 29, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Social Search: Are You in Your Target Audiences’ Social Circles? So if you link to your Twitter account on your Google profile the people you’re following on Twitter become part of your social circle. If not how do we get there?

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Make it simple and logical to get to actual Wrap content from that page.”

Aggregator 110

Aggregator Content Syndication Journal 110

Adam Sherk

MAY 13, 2009

Initially Google is supporting data on reviews and people. .&# Initially Google is supporting data on reviews and people. Reviews in particular offer a good opportunity for publishers as many content sites produce multiple types of reviews on a regular basis. But now is a good time to begin experimenting with it.

Review 100

Review Google Embedding Press Release 100

Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether.

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

OCTOBER 27, 2009

Related posts: The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? The Most Popular News Sites on YouTube Google Living Stories – Just Snazzy Topic Pages or is Google onto Something? How “popularity” is determined is not specifically defined, but it is likely a simple metric like page views.

Content 112

Content Press Release Digg Survey 112

Adam Sherk

SEPTEMBER 13, 2010

The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here. Related posts: Google Social Search: Are You in Your Target Audiences’ Social Circles? Among social network and Twitter users, fewer share news than receive it.

Survey 140

Survey Social Networking Engineering Research 140

Adam Sherk

AUGUST 31, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Yahoo Adds Enhanced News Results to SearchMonkey by Adam Sherk on August 31, 2009 On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. For technical details and instructions see the SearchMonkey News help page.

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

FEBRUARY 25, 2010

It looks great when there are a lot of retweets; when there aren’t many it can weaken user perceptions of the content. Related posts: Google News Wants Title Tags to Match Headlines? I’m partial to the Tweetmeme button , although displaying the number of tweets is a double-edged sword.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

DECEMBER 2, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

JANUARY 4, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Here’s wishing everyone an interesting and productive 2010. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

SEO 101

SEO News Social Media Syndication 101

Adam Sherk

JANUARY 19, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

FEBRUARY 23, 2010

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. too bad google doesn’t allow the sale of text link ads or aol could really clean up in a few years.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

JANUARY 11, 2010

While many people regard press releases as little more than throw-away text, the reality is that smaller news sources in particular do in fact use that content in full or repurposed form. We found official press releases often appear word for word in first accounts of events, though often not noted as such.

Study 147

Study News Press Release Report 147

Adam Sherk

JUNE 9, 2010

But Facebook Pages remain a key audience development and content promotion opportunity for publishers so it is important to make the most of them. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 181

News Sites Yahoo Facebook 181

Adam Sherk

OCTOBER 1, 2009

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. I personally found that Google Trends tends to be a little more sensationalistic than the others. Does this work?

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

JANUARY 7, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 101

Press Release Syndication Blogroll iPad 101

Adam Sherk

SEPTEMBER 10, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. You just Google it, right? When they’re already consuming content, it’s too late.

News 121

News Press Release Survey SEO 121

Adam Sherk

DECEMBER 22, 2009

And throughout December we’ve gotten top 2009 searches lists from Google , Yahoo , Bing and Ask. Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. Happy New Year.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. So far Google seems to agree.

Examples 102

Examples News Press Release Embedding 102

Adam Sherk

SEPTEMBER 17, 2009

Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc. Some news sites are supplementing content links with direct questions and comments to users, but this does not appear to be happening in any significant volume.

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

JANUARY 6, 2010

The layout is clean and simple, the content is interesting and Newsweek is mixing in plenty of items from other sources. In terms of search engine visibility, as of today the Tumblr site is #9 in my Google results for “Newsweek” so it’s working its way up. But it would be nice to see the Tumblr site have a more interactive feel.

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

DECEMBER 17, 2009

When it comes to interactive media buys it looks like Google and the other search engines still offer marketers the best opportunities online. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

AUGUST 11, 2010

This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. These are anchored by the main NBC Local profile that highlights the best local content with a better chance of having a wide appeal. It serves as an aggregator of our best local content.

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

JUNE 12, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 100

Press Release Syndication Blogroll Foursquare 100

Adam Sherk

JULY 28, 2009

A similar method is the more traditional “dek” below the headline, as seen in this example from BusinessWeek.com : The use of article highlights or summaries is particularly helpful in instances where the on-page headline does not provide a clear, literal description of the content. What Horrible Things Did Time Magazine Do in 1964?

Engineering 100

Engineering Press Release Survey Syndication 100

Adam Sherk

MARCH 16, 2010

Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. First, a quick look at how news content is currently being included in real-time search results. So how can news sites maximize their real-time search visibility?

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

APRIL 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 25 Major News Sites Ranked by Page Speed by Adam Sherk on April 13, 2010 Now that site speed is officially a Google ranking factor, site performance and page load time are important for SEO as well as usability. So how well do major news sites perform in these areas?

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

FEBRUARY 19, 2010

But that’s no longer a significant opportunity, so blog tags are now more about on-site usability; directing users to additional content on a particular topic or allowing them to subscribe to topic-specific RSS feeds. Related posts: Google News Wants Title Tags to Match Headlines? Does Google News Sitemaps New Format Help Publishers?

Sites 112

Sites News Press Release SEO 112

Adam Sherk

JUNE 9, 2009

And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! However, according to the Google Adwords Keyword Tool , some people do: Currently CNN.com and MSNBC.com are the top two listings in Google for “breaking news.” News , or direct navigate to a major news site.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! However, according to the Google Adwords Keyword Tool , some people do: Currently CNN.com and MSNBC.com are the top two listings in Google for “breaking news.” News , or direct navigate to a major news site.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

FEBRUARY 9, 2010

Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. While the most natural opportunities for publishers will be tied to current news and information, there are also some compelling things that could be done with historical content.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

MAY 29, 2009

Email is by far still the preferred tool for online communication and content sharing in her age group, but social media is beginning to make inroads. Let’s see what they make of Google Wave. , but her and her friends seem to be sticking with it. Related posts: JVC Facebook Page Sweepstakes a Big Success.

Facebook 101

Facebook Press Release Syndication Blogroll 101