Social Media Strategery

APRIL 7, 2009

Camp, I want you to stop complaining about the policies or the skeptics or the lack of time that are stopping you from doing social media. One of the things that I’m actively focusing on right now is reaching out to the IT, security, and policy folks within my organization to open up the lines of communication.

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105

Social Media Strategery

FEBRUARY 18, 2010

You don’t have to wait until you hammer out a Twitter policy or get legal approval for your blogging guidelines to start this transformation.You don’t need to create all kinds of widgets and mashups with your data. If this is still a policy at your agency, show them this and get the policy changed. The Whole. :

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

NOVEMBER 13, 2009

To address those of you who would have asked me the first question, I help my government clients develop and implement communications strategies and tactics so that they can better communicate with their employees, other government partners, the general public – essentially with any of their stakeholders. The Whole. :

Gov 2.0 80

Gov 2.0 Conference Web 2.0 Wiki 80

Social Media Strategery

APRIL 27, 2010

community’s zeal for all things social media and online, 1/3 of Americans still don’t have access to broadband Internet , and even among those who do, less than 50% prefer to contact their government via online means, instead preferring the telephone, in-person contact, or writing a letter (!!). community? The Whole. :

Gov 2.0 126

Gov 2.0 Social Media Web 2.0 Statistics 126

Social Media Strategery

NOVEMBER 25, 2009

Community, have had an alternately successful and frustrating (but never boring) year. 2009 went from unbridled optimism to eager anticipation to a little dose of realism, but through it all, the community of people and the relationships that have been forged across agency lines continued to grow stronger.

Gov 2.0 120

Gov 2.0 Social Media Review Web 2.0 120

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. and non-profit 2.0 (for cross both lines. The Whole. :

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Koka Sexton

DECEMBER 20, 2009

Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. Social Media Starter Pack From Chris Brogan: Advice on the most important social media tools you’ll want to use when getting started in social media.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. Social Media Starter Pack From Chris Brogan: Advice on the most important social media tools you’ll want to use when getting started in social media.

List 96

List Social Media Case Study Wiki 96

Social Media Strategery

SEPTEMBER 25, 2009

The sports community is a very insulated community – teams and leagues generally look inside the sports industry to hire their communications and marketing professionals, but maybe they should take a look at the Government 2.0 industry to find that next pool of communications talent and innovation. The Whole. :

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

DECEMBER 13, 2008

Social media and government started not with some policy or memo from the senior leadership, but from regular people sitting in a cubicle who saw an opportunity and decided to do something about it. They eventually changed the policy. Becoming part of the community and collaborating is a huge piece of successful social media.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

DECEMBER 19, 2009

Not surprisingly, they also held a common interest in social media – what it means to them, what it means to their organizations, and how (and if) they might be able to use these tools. The Department of Defense is supposed to be releasing their social media policy in the next month or so. Should they create a Facebook page?

Gov 2.0 66

Gov 2.0 Policies Web 2.0 Conference 66

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

Search for blogs via paid tools such as Radian6, TruPulse, and Trackur. If you are going down the free route, use Google Blog Search, Technorati, and blogrolls to find relevant blogs. So, the hardest job is often counseling clients in competitive markets that good community behavior will be rewarded … eventually.

Press Release 129

Press Release How To Radian6 Blogger 129

Social Media Strategery

OCTOBER 12, 2008

I’ve worked with clients from across the government who are all seeing social media succeed in helping organizations communicate, collaborate, and share information better than they ever have. Or, should it also be open to other agencies like the FAA or other members of the Intel Community? Where you draw the line?

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

OCTOBER 19, 2008

Social media as an industry is changing rapidly – new tools, new resources, and new methods are always emerging. The best that you can hope for is to build a solid fundamental knowledge of the principles of social media and use the tools and relationships that you’ve built to stay on top of the latest trends.

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

FEBRUARY 23, 2009

deployments are about changing a culture and not about implementing a new tool, but it’s another thing entirely to actually do it. tools like blogs, social networking, wikis, etc. tools like blogs, social networking, wikis, etc. tools like blogs, social networking, wikis, etc. Technology? Innovation?

Gov 2.0 84

Gov 2.0 Wiki Web 2.0 Course 84

Social Media Strategery

SEPTEMBER 24, 2008

Contact the author KT On the macro-level, do hierarchical organizations have better long-term success at “ordering&# people to use social media tools than more “flat&# orgs? link] Thomas Jackson We’re excited to bring our readers the new iCommandant.com social media tool. Coast Guard Domain. Coast Guard Domain.

Gov 2.0 50

Gov 2.0 Web 2.0 Wiki Policies 50

Social Media Strategery

JANUARY 27, 2010

community, congratulate those of us on new career moves, and help connect potential candidates to new positions too. The Director, New Media and Web Communications has specific responsibility for training and guiding Department Web Managers and for overseeing implementation of web policies and procedures. Open until Feb.

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Social Media Strategery

SEPTEMBER 2, 2009

isn’t about the tools, but what those tools enable – it’s about more than just creating a blog and engaging in dialogue with the public, it’s about more than just creating a wiki that’s open to multiple government agencies, and it’s about more than just making data accessible to the public.

Gov 2.0 77

Gov 2.0 Wiki Web 2.0 Committee 77

Social Media Strategery

AUGUST 9, 2009

I know many IT professionals who are huge social media evangelists, and I know communicators who are terrified of losing control of the conversation. There are very real privacy, security, and policy barriers to social media implementation, and we must actively work with our IT counterparts to develop collaborative solutions.

Gov 2.0 86

Gov 2.0 Social Media MySpace Web 2.0 86

Social Media Strategery

JANUARY 7, 2010

Development Social Media I Started a Blog But No One Cared Fri, Jan 8, 2010 Enterprise 2.0 Image Courtesy of Flickr user cogdogblog As many of you know, here at Booz Allen, we’ve got an internal suite of social media tools available on our Intranet – hello.bah.com. Will I get an opportunity to influence future policy?

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Social Media Strategery

JUNE 21, 2009

The primary reason is because social media tools reflect the culture of the organization – they can’t change the culture of the organization by themselves. If you want to change the culture of your organization, social media tools can be a part of the solution. But culture is determined by people, not by tools.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

AUGUST 8, 2010

This is why so many social media initiatives fail – not because of technology or policy, but because of people. Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. Remember, social media is driven by the person, not the position.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

MARCH 10, 2009

Legal also played a major part in crafting our comment policy. Therefore we coordinated a policy and Terms of Use between the Office of Chief Counsel and other TSA offices. But all in all, we’ve been able to make policy changes ( Black Diamond & Electronics in Bags ) and better train our work force. If so, what was it?

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Social Media Strategery

APRIL 17, 2010

Dear IT Guy, Can You Actually Use the Tool You’re Creating? bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 One of best other idea Links Of London.For example, they, however, give off unimaginable faculty. The Whole. :

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Koka Sexton

DECEMBER 5, 2008

Twitter is a communication tool, so there is no surprise that mainstream media wants to capitalize on the service. link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile.

News 40

News Twitter Foursquare WordPress 40

Koka Sexton

DECEMBER 5, 2008

Twitter is a communication tool, so there is no surprise that mainstream media wants to capitalize on the service. link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile.

Foursquare 40

Foursquare News WordPress CoTweet 40

Social Media Strategery

FEBRUARY 1, 2009

Here are the three key messages I find myself telling my senior executive clients regardless of what tools I’m showing them. Social media isn’t about the tools – it’s about what the tools enable. Social media has to be integrated into your organization’s overall communications strategy.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Or someone said you should so your considering it. But where do you start? Then live it.

Press Release 238

Press Release Technorati Klout Metrics 238

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Social Media Strategery

MAY 26, 2009

community, I’ve had the opportunity to meet a ton of different people, all with different motivations, frustrations, and aspirations. You would do well to shift more of your energy away from selling your product and instead focus more on providing value to the community. Development Social Media What’s Your Government 2.0

Gov 2.0 94

Gov 2.0 Types Meme Social Media 94

Social Media Strategery

SEPTEMBER 13, 2009

What am I missing in my social media policy? We have a blog, Twitter account, podcasts, and other social media already, but no one is using them – what’s the best way to build more community? Dear IT Guy, Can You Actually Use the Tool You’re Creating? Should they? The Whole. :

Gov 2.0 104

Gov 2.0 Conference OpenID Eventful 104

Social Media Strategery

OCTOBER 27, 2009

community (it’s not all that hard!): Use the tools that you’re advocating your clients use. communities, both online AND offline. Get to know the mission and unique processes and policies of the people you’re talking to. BE helpful – Always always try to provide some value.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

JULY 25, 2010

At the end of this chapter of the book, Randy tells the story of how he still serves as a consultant to Disney and at the end of his meetings, he ends by asking, “If I sent a child into one of your stores with a broken salt and pepper shaker today, would your policies allow your workers to be kind enough to replace it? The Whole. :

Gov 2.0 116

Gov 2.0 Policies Web 2.0 Wiki 116

Techipedia: Tamar Weinberg

JANUARY 28, 2010

The Quiz The quiz is another viral tool that brings a bit more fun into everyday web browsing. Tools Users also like things that make their lives easier. Whether it is a tool that finds domains for you or a utility that makes web surfing just a bit easier, remember, tools were created out of a need.

Social Media 180

Social Media Content SEO Examples 180

Social Media Strategery

JULY 11, 2010

Through near constant talk of policies, regulations, and costs, The Downer calls attention to every possible reason why an idea can’t and won’t work, yet is unable to see the potential benefits. Dear IT Guy, Can You Actually Use the Tool You’re Creating? Weaknesses: Open Platforms. The Whole. :

Gov 2.0 139

Gov 2.0 Social Media Collaboration Web 2.0 139

Social Media Strategery

MARCH 23, 2010

I’m finding that I’m no longer justifying the use of social media, but helping develop the processes, policies, and personnel that will move the use of social media from interesting experiment to a long-term way of doing business. ″, ideation and feedback tools, email, call centers, etc.

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Social Media Strategery

JANUARY 12, 2010

For most agencies, the deadlines are completely unrealistic – getting legal approval on anything, much less a policy change, usually takes 45 days by itself. I hope we can, as a community, help drive toward actions and not get too hung up on the myriad challenges in our way. Flexibility. How will missed deadlines be handled?

Gov 2.0 90

Gov 2.0 Questions Wiki Transportation 90