Waxing UnLyrical

NOVEMBER 15, 2010

Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? And my guest bloggers, both frequent and infrequent. It’d be a shame to miss out on inclusion in Google News because you wrote a headline two words too long , don’t you think? Have any questions? Please let me know in the comments. Read All About It!

News 274

News Google SEO Postrank 274

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. And my guest bloggers, both frequent and infrequent. Read All About It! These fine folk did: Jan.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

OCTOBER 31, 2010

Image: YiYing Lu via Flickr , Creative Commons Thanks so much for stopping by WUL! And my guest bloggers, both frequent and infrequent. Why: especially for my friends (and foes) who run small businesses. Take heart, not howls. Let’s Halloween up PR , by, er, me. Regardless, thanks for visiting! Read All About It!

Postrank 129

Postrank Tourism Blogroll Creative Commons 129

Waxing UnLyrical

JANUARY 2, 2011

Image: Eric Magnuson via Flickr, Creative Commons Thanks so much for stopping by WUL! And my guest bloggers, both frequent and infrequent. Why: despite the fact that GSB is owned and operated by Network Solutions, a client of mine, I thought these were great tips. Regardless, thanks for visiting! Read All About It!

Postrank 124

Postrank Tourism Blogroll Creative Commons 124

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. I know big bloggers get swag. Simple, right?

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. D’oh, you say.

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. How to: choose the right blog tool , from Arik Hanson ‘s Communication Conversations. And my guest bloggers, both frequent and infrequent. Why: As we in the U.S.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. Don’t you want the back story first? Possibly, never to return. Double yikes. I went to my 404 page, and it was bland.

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Because as the media universe continues on its inexorable changes , bloggers are starting to be just as influential as mainstream media; sometimes, even more so. Blogging is a strange beast.

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 19, 2010

Image: Peter Roome via Flickr, Creative Commons Thanks so much for stopping by WUL! And my guest bloggers, both frequent and infrequent. Why: PR pros are trying to learn more and more about SEO and using keywords smartly. I thought this was a terrific post, clearly-explained and well laid out. Regardless, thanks for visiting!

Klout 105

Klout Postrank Tourism Blogroll 105

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 23, 2010

Image: Niels Linneberg via Flickr, Creative Commons I was really happy at how many new participants there were. And my guest bloggers, both frequent and infrequent. In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. And the discussion was… how shall I put it… intense.

Postrank 151

Postrank Class Tourism WordPress 151

Waxing UnLyrical

SEPTEMBER 28, 2010

So I contacted Debbi Jarvis , Pepco’s VP of Communications (a delightful woman, and whom I also know through IABC/DC Metro ), to see if she could fill me in. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. And my guest bloggers, both frequent and infrequent.

Social Media 153

Social Media Postrank Energy Tourism 153

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. And my guest bloggers, both frequent and infrequent.

Class 179

Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

DECEMBER 13, 2010

Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! And my guest bloggers, both frequent and infrequent. So that they can shake their fingers and exclaim triumphantly, “See? We told you so!&# You know what I have to say to you, NBCW? Bah, humbug. Regardless, thanks for visiting!

Flash Mob 222

Flash Mob Ustream Class Film 222

Waxing UnLyrical

NOVEMBER 14, 2010

Does blogger outreach really require engagement? Image: Arturo Sotillo via Flickr , Creative Commons How about you? And my guest bloggers, both frequent and infrequent. What’s a gal to do? I still don’t know. A guest post by David Spinks at Spin Sucks. Do you have hidden gems to share? Read All About It!

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

JANUARY 14, 2011

I have an account and tried to use it then settled on old blogger for my biz blog because it was easier even if it has less versatility. Mark as read Approve comment Howie, Ive never really tried Blogger - went straight to WordPress, and its so easy. Thanks for your creative thinking and always being willing to share it.

WordPress 234

WordPress Class Flickr Postrank 234

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. Image: Travis K via Flickr , Creative Commons Thanks so much for stopping by WUL!

Class 202

Class WordPress Postrank Comments 202

Waxing UnLyrical

DECEMBER 26, 2010

Image: Joey Rozier via Flickr, Creative Commons For the uninitiated, Boxing Day is the day after Christmas (though where celebrated, marked on the first weekday after Christmas, so that would mean it’s actually tomorrow, but whatever). And my guest bloggers, both frequent and infrequent. Nothing to look forward to?

Class 139

Class Postrank Tourism RSS 139

Waxing UnLyrical

NOVEMBER 26, 2010

Image: Raul Tejero Palma via Flickr , Creative Commons What about giving thanks for everything you don’t have? And my guest bloggers, both frequent and infrequent. What about giving thanks for the things that didn’t work out? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Class 173

Class Proposal Postrank Tourism 173

Waxing UnLyrical

OCTOBER 22, 2010

Title image: Lukasz Strachanowski via Flickr, Creative Commons Life… supplemented™ data courtesy and used with permission of Priya Ramesh, CRT/tanaka Thanks so much for stopping by WUL! And my guest bloggers, both frequent and infrequent. It’s about what you’re going to try to get your target audience to do.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. And my guest bloggers, both frequent and infrequent. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. Why: Celebrities don’t always the perfect brand relationship make. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 105

Class Postrank SEO Flickr 105

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. And my guest bloggers, both frequent and infrequent. That got a big “check&# from me. Know where you want to go and what’s involved. Read All About It! Abusiveness is not.

Class 227

Class How To Applications Course 227

Waxing UnLyrical

AUGUST 22, 2010

Image: Zen Sutherland , Creative Commons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. And my guest bloggers, both frequent and infrequent. A nice enough chap, but I’ll tell you something. Read All About It!

Class 170

Class Postrank Tourism Comments 170

Waxing UnLyrical

OCTOBER 6, 2010

Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? And my guest bloggers, both frequent and infrequent. So, I did what I knew: I told them that one of the best ways to tap into social media could be done by channeling Jimi Hendrix (you can view the un-animated version here ). Read All About It! Abusiveness is not.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

NOVEMBER 25, 2010

Image: Lorenz Seidler via Flickr , Creative Commons I was distraught when I got a Facebook IM from one of my friends in Mumbai, telling me of the first bomb blast. And my guest bloggers, both frequent and infrequent. So that’s what I thought I’d be doing… until the Mumbai terror attacks happened. Read All About It!

Hotels 223

Hotels Class Postrank Energy 223

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. And my guest bloggers, both frequent and infrequent. Image: rubyblossom. That’s a little dramatic, but I went through that every week for two years since my job (before I went out on my own) was in New York, not DC. Read All About It! These fine folk did: Jan. Abusiveness is not.

Plaxo 251

Plaxo Products Tools Class 251

Waxing UnLyrical

JANUARY 3, 2011

Image: Magnus Forrester-Barker via Flickr, Creative Commons Thanks so much for stopping by WUL! And my guest bloggers, both frequent and infrequent. If you’ve recently started a new job, what tips would you add? Or, if you remember what your first job was like, would you do anything differently? Do share via a comment.

Tips 159

Tips Class Postrank Comments 159

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

DECEMBER 21, 2010

Image: Matthew Smith via Flickr, Creative Commons Can you say “love at first byte&# ? There are several other options, such as Flickr, Tumblr, WordPress, Blogger, etc… even Ping.fm. It really is a community. I think what delights me most about Amplify is that there really is a community sense to it.

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. You can’t start a blog like ours unless the community wants it. Hope the blog grows into an active and successful online community; seems like youre already getting a steady influx of submissions!

How To 151

How To Creative Commons Postrank Flickr 151

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? Then they plan. And talk they do. I know I did. – and 14.9%

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

DECEMBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Holly And The Ivy December 12th, 2010 Tweet As I write this, it is grey and damp outside. And my guest bloggers, both frequent and infrequent. Christmas music is playing in my house.

Creative Commons 151

Creative Commons Postrank Flickr Tourism 151

Waxing UnLyrical

OCTOBER 16, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Conch and Drum October 16th, 2010 Tweet Tomorrow is Bijoya Dashami, the culmination of the single-most important festival Bengalis celebrate: Durga Puja. And my guest bloggers, both frequent and infrequent.

Creative Commons 145

Creative Commons Construction Postrank Tourism 145

Waxing UnLyrical

NOVEMBER 21, 2010

Image: Sebastian Niedlich via Flickr , Creative Commons Thanks so much for stopping by WUL! And my guest bloggers, both frequent and infrequent. And speaking of Seth, he’ll be discussing this very issue – automated measurement – on this week’s #measurePR Twitterchat. Think you can make it?

Postrank 119

Postrank Conference Tourism Analytics 119

Waxing UnLyrical

DECEMBER 2, 2010

Image: Tania Gail via Flickr , Creative Commons We were deluged by applications; when we had openings, when we didn’t have openings, when we had budget to hire, when we didn’t have budget. It was so creative, that I remember it verbatim to this day. And my guest bloggers, both frequent and infrequent.

Class 208

Class Applications Creative Commons Organization 208

Waxing UnLyrical

NOVEMBER 1, 2010

Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. Image: Felipe Venâncio via Flickr , Creative Commons The solution really comes back to education, doesn’t it? And my guest bloggers, both frequent and infrequent.

Class 258

Class Education Metrics Creative Commons 258