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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Finding Bloggers and Influencers.

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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

Quality content isn’t enough anymore. If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Dan Fielder of Sticky Content doesn’t think so. Wait, what?

Content 72
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How to Use Niche Publishers to Drive Revenue

Convince & Convert

When you sign content-focused publishers as affiliates, you automatically diversify your traffic. It used to be possible for affiliates to build content sites around a certain brand, but with Google’s strict quality controls, this is harder to do. Rather, attend any conference where bloggers in your niche vertical will be.

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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

Have you taken the time to figure out what works, or are you publishing content and just hoping for the best? From adjusting the way you cite your sources in your content to carefully auditing your technology, we’ve compiled a list of blogging secrets that could revolutionize your work: 1. Consider Technology Carefully.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

As bloggers, we’ve all experienced it: the completely off topic pitch. There are even more bloggers. The reason PR professionals are succeeding down this path is because of bloggers like us who are receptive to this impersonal and poorly researched messaging. There are thousands of public relations professionals.

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Social Media Outreach for Beginners

Sprout Social

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Buzzstream. Keep it Private.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

What most people don’t realize is that it’s almost as easy to go wrong with guest posting as it is with any other content marketing technique. But if you’ve just started building your reputation, you can’t approach authoritative bloggers yet, because you’ll have no evidence of what you can write about, or how well.