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How a social media consultant can help your business

Sherrilynne Starkie

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Shared media is about engaging stakeholders on social networks. Earned media is about getting third-party media coverage for a business.

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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

You know that content curation can help you get more followers and more engagement on social media, but you also know you need to optimize the process in order for it to truly pay off. Storify – Create or find stories. Imagine that you missed a really great conference but you heard that someone ‘storified’ it.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” A ratio of greater than 10 indicates the business is using the account more as a broadcast channel than for actual social engagement.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. Storify Review: . Blog Coverage: . Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. Results: 958,399 Social Impressions.

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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

Windows Live Writer: to write my blog posts ”. Want to engage your audience with humorous pictures? Need to quickly check how well your blog posts are optimized? The product is focused on social media, blogs, and newsletters. This great tool helps you discover influencers and engage with them. Memegenerator.

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How To Use Agorapulse To Promote Your Next Event

agora pulse

When I ran Blog Awards Ireland we kept a Twitter list of all our sponsors. You’ll have your blog posts, curated content and most importantly calls to action to buy tickets. If you don’t have a blog, use Storify to curate a picture of the day from these tweets. Scheduling. Why use tweets from these people?

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21 Content Marketing Tools to Use in 2014

Writtent Blog

Much like our recent blog on tools and apps for rapid visual content creation , I personally believe that everything on this list has immense value to offer brands of any size. Who knows, perhaps even your most writing-averse colleague could be convinced to blog. Blog Post Ideas. Here are the very best: 1. Image credit: fastco.

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