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How companies use video content on social media

Visually SM

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Moreover, you are going to see many examples and practical tips on how to master video marketing. Truth is people are still on Facebook, active and consuming content — especially videos.

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How to align Content Marketing and Social Media for the most effective amplification

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So the first thing you need to know is: there is no one unique rule to Content Marketing for social media. Many people — therefore, many companies as well — see social media as a place to only share their Content Marketing efforts, such as blog posts and ebooks. How to produce content for the main social media channels of today.

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Which social media channels should your brand be present?

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As you are probably aware, each social media platform caters to a type of audience and content, and you should consider that when building your strategy. It is very likely that, right now, someone is reading a post on your blog because a friend or colleague shared it on social media. Follow up with your competitors.

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How to Plan Your Social Media Strategy for Better Engagement

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When you create a page on any platform, one question comes up: how often should I publish new content? It describes the average person you’re speaking with, so you can choose the right timing, the right approach, and the right content to share. Know how your audience consumes content. Another key factor is frequency.

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Top B2B Instagram Feeds You Should Follow Today

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Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog. A photo posted by MailChimp (@mailchimp) on Oct 6, 2014 at 2:10pm PDT.

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Top B2B Instagram Feeds You Should Follow Today

Visually SM

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog. A photo posted by MailChimp (@mailchimp) on Oct 6, 2014 at 2:10pm PDT.

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Overcome Short Attention Spans with Micro-content

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But after a study from University of Hamburg and University of Hannover researchers proved that over 50% of Internet users stay on a webpage for less than 10 seconds, advertisers have focused on micro-content : clever, persuasive, and concise messages to target an audience with barely-there attention spans. Play to Your Platform and Audience.

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