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How to Increase Your Twitter Impressions Organically

Sprout Social

Let’s say you sent out a Tweet to promote a new blog post about gardening tips, and it was seen by three different people: User No. A survey from Fractl and Buzzstream found the top reasons people unfollow brands on social media were: Too much self-promotion. Every time a user sees your Tweet, it counts as an impression.

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Social Media Outreach for Beginners

Sprout Social

What is Social Media Outreach? Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Unfortunately some marketers use social media outreach as an opportunity to spam influencers. It’s spam.

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An Introduction to Social Media for Business

Sprout Social

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

After pouring blood, sweat, and tears into our blog that clearly is known for addressing a specific subject matter, we get an email from a public relations agency that takes us for someone completely different. A few months ago, Brian Solis talked about an off-topic pitch about a social network for plants. Guess what?

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25+ Phenomenal Resources to Help You Market Your Blog Better

Writtent Blog

Go through these 25+ resources that teach you how to market your blog better and the next thing you know you’ll be commanding a six-figure monthly audience. The Complete Guide to Building Your Blog Audience. Learn to Blog. Learn to Blog makes crafting pillar posts – the resource for each respective topic – a habit.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). Finally, if you’re working on content for your website or blog, you can cut up the infographic into its component pieces, and write a blog post that elaborates on each statistics and explains it in greater detail.

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How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

BuzzStream and Fractl collaborated to survey more than 500 publishers for a two-part study to learn how to engage publishers more effectively, and the answer to improving your pitch open rates is this: 10 meaningful words. Creating great content is indisputably the first and most crucial element of an effective content marketing strategy.