Buzz Marketing for Technology
JUNE 5, 2013
According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. 38% comparison shopped online.
Convince & Convert
MARCH 22, 2012
This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. It’s a small group of people, right? Special Guest: Ian Greenleigh, Bazaarvoice.
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Convince & Convert
MARCH 22, 2012
This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. It’s a small group of people, right? Special Guest: Ian Greenleigh, Bazaarvoice.
Social Media Strategies Summit
SEPTEMBER 28, 2023
Indeed, 82% of consumers would be more inclined to buy from brands incorporating UGC in their marketing initiatives, with 86% saying they’re more likely to buy from brands that publish user-generated content — compared to just 12% who say the same about influencer content. Any abandoned cart email is better than none at all.
Webbiquity SMM
MAY 10, 2011
Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.
Webbiquity SMM
AUGUST 23, 2010
You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Among social media pundits, the debate rages on.
Convince & Convert
AUGUST 2, 2012
This episode features Jeremiah Owyang and Rebecca Lieb from the Altimeter Group. Rebecca Leib , both from noteworthy, social media and content analyst organization, Altimeter Group, who put together some very fascinating research recently. Special Guests: Jeremiah Owyang and Rebecca Leib, Altimeter Group. Eric : I do, I do.
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