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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Listen Now.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Listen Now.

Be Nice When You Say Bad Things Online

Twist Image

Think of anything that you may want to buy in this moment, now head over to YouTube and do a search for it. Companies like Bazaarvoice (and other competitors) have really matured the space over the past ten years. Going back to 2008, I would often quote a line I had heard from Bazaarvoice about their data on consumer reviews. bazaarvoice. Is anyone still willing to argue that consumer reviews are not one of the most powerful forces online? Consumers reviewing stuff is the great equalizer that brands still need to face. How do we stop any/all of the bad reviews?

The Ever-Evolving Consumer Evolves (Again)

Twist Image

If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) " Yup, this is what happens when everyone is connected: now if you're not sure about something you're about to buy while you're in the store, you can "phone a friend" (to steal a turn of phrase from Who Wants To Be A Millionaire?). bazaarvoice. soldiers on.

The Social Influence Surge—Are You Prepared?

Harp Interactive

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing.   53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. The New Rules of Social Engagement. See more! Reviews?

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. summarized arguments from both sides a few months ago in The Social Media ROI Debate.

ROI 77

The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Among social media pundits, the debate rages on. So much for my thoughts. What do other pundits have to say? Perhaps.

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Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

Expect companies like Bazaarvoice to be able to yield insights as they collect data from multiple manufactures like HP, Dell and are used on retailer sites like BestBuy Corporate Social Strategists Should Evolve Buying Criteria Now. Ask them to expose their product roadmaps before buying, look at their partnerships, and ask how they will derive meaning –not just extend alerting.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

Let’s change this game a little bit and orient these advertising opportunities more towards bigger brands who are going to pay us on a cost-per-impression basis longer term, bigger dollar deals and it certainly makes sense for Facebook but there’s going to be less advertising inventory available for the small guys who will prefer, obviously, to buy stuff on a cost-per-click basis.

Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

Eric : This stat of the week came by way of Ian Greenleigh of Bazaarvoice , who basically emailed Jay saying, “Hey, check out this data. But at the same time, there’s a corresponding rise in content marketing , which is not no cost, but it’s certainly lower cost than most things involving a media buy. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

You know what’s so funny is a lot of people said, “You’re going to have to do a lot of upfront work to get the executives to buy in.” Jay : You guys should buy them. Ian Greenleigh from BazaarVoice. This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan. Between the people, the parties, and purveyors of all things bacon, it was a twenty ring circus of the sublime and bizarre. There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. 1. Scan Me? The kismet. It's bad.