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Social Media Adoption Up – Engagement Still Lacking

Proactive Report

Many of the best minds in PR, Marketing and Social Media present their research findings for the year, so I get a two-day immersion in the state of new communications. Not quite what I would call an active Twitter account, being that it is a real-time microblogging service.) These are also the three top industries using Facebook.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

It’s easy for people to tweet about bank robberies and to photograph live displays of computer errors in public places. Social media customer service is a form of marketingmarketing the company as a friendly, customer-obsessed organization. Do you think it’s harder for people to rant about your screw-ups?

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Why Social Media Is Like Getting Stoned

Techipedia: Tamar Weinberg

Sure, mundane minutiae (like the sort lampooned here) might generate a low level dialog, but in order to achieve something more meaningful, a successful social media marketer needs a conversational hook to generate discussion. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Be genuine.

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Social Media Marketing Taps The Spirit of Entrepreneurship

Diva Marketing Blog

Social media marketing is certainly one direction to pursue. However, time capital is what most small business owners take from the resource bank. Most social marketing tools. videos, photos) are free so the investment is not in dollars or financial capital but in human capital and time capital. Most social marketing tools.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group. Your Facebook Page should be created under your primary Facebook login.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

It makes me wonder if I’m sending my requests to a wall (or for your tech geeks, /dev/null) or if people really work for Apple (outside their marketing and engineering departments). If you’re considering social media marketing for your business, no matter what size your company is, listening and engagement is key.

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Tamar Weinberg is a Media Snacker » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Whereas before when computers were only found in banks and offices, media snackers have access at home, in school, or in libraries — all for free. Previously, to have a mobile phone, you needed a large bank account. but it would be a mistake to stop designing or marketing to older people. Media snackers just have pockets.

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