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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

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Top 10 B2B Influencers in 2020

Oktopost

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Tired of no ROI and wasted time and money… look no further than Social Profit Factor! Learn tools and strategies to conduct audience research even on a tight budget. Increase ROI across all facets of marketing investment. Yes, we have removed the opt-in wall and you can enroll in Social Profit Factor right now!

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Using Social Media to Improve Lead Quality: Tips and Tricks for B2B Marketers

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If you can manage all that, then mastering B2B social media marketing is going to transform your conversion rates and, as a result, your bottom line. Who said social media couldn’t provide a clear (and, for lead gen campaigns, compelling) ROI to flash in front of the execs? Consider the value of micro B2B influencers.

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The Power of Employee-Generated Content in Your Marketing Strategy

Oktopost

This is exactly what employee-generated content offers to B2B brands looking to enhance their impact on social media. As the name suggest, EGC covers a wide variety of content, from photographs to articles and blog posts, web talks and seminars to videos, infographics – even Tweets – created by your own employees.

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How to Use Social Media to Generate More Leads for Your Business

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In other words, if you’re looking to generate more leads on a limited capacity and budget, then social media publishing is the ideal focus for your team’s efforts and the best way to maximize ROI. This is often referred to as ‘thought leadership’, and it’s unparalleled in terms of the ROI it brings to marketing teams.

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Social Media: The Universal Touchpoint – How Every Stakeholder Engages on Social Platforms

Oktopost

But it’s not just a tool to leverage for fast, easy, wide-reach, and low-cost opportunities for self-promotion, which means it’s not just a key touchpoint for your marketing team. The entire business, from left to right and top to bottom, stands to benefit from keeping its finger on the pulse of social media publishing.