Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. If anything, social media is MORE important for B2B companies than it is for B2C companies. Most B2B companies have fewer customers, so the opinions of each are magnified. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JUNE 29, 2010

But all is not lost, if you just commit to turning away from Starsky & Hutch, and toward the opportunities for greater good.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

APRIL 20, 2010

Even if we talk about exact keyword-phrase the reality is a little bit different then keyword tools statistics. Even if we talk about exact keyword-phrase the reality is a little bit different then keyword tools statistics. link] online guitar lessons It is hard to predict keyword phrases on which one should focus when creating a blog.

Hitwise 117

Hitwise Content Blogger Consultant 117

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JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. However, statistics show that such use of social media is still not widely utilized by most companies.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. CourtneyM This is a great review of the Forrester Research. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media).

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

JUNE 2, 2010

[link] [link] UX Feeder Delicious: Do You Like How I Look In These Jeans – Social Curation | facebook | Social Media Consulting … [link] [Research] [link] UX Feeder Delicious: Do You Like How I Look In These Jeans – Social Curation | facebook | Social Media Consulting … [link] [Research] [link] UX Feeder Delicious: Do You Like (..)

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Because content is the most efficient form of marketing available. Smart, optimized content.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 6, 2010

Social media scientist Dan Zarrella has some excellent research on social content best practices. Don’t make assumptions – test them. Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

SEPTEMBER 21, 2010

Thanks to my crack assistant Jess Ostroff for helping with the research. This is obviously invalid research statistically, but anecdotally it makes you wonder. This is obviously invalid research statistically, but anecdotally it makes you wonder. Thanks for this research. Longer headlines, eh?

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Pay attention to your statistics with regard to calls to actions. Your blog works exactly the same way.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I especially like your last point — if social media has changed anything, it's changed the definition of influence. What do you think? Frank_Strong This is a great post Jay. One caveat though.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

APRIL 14, 2010

Now I know it is for social media gurus but for me it's not. My research focuses on organizations that align customer behavior with their corporate actions — with their actions not just fostering but ultimately inducing a needed behavior (a sale or lead).

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. A driving force behind the company’s SUBSCRIBERS RULE! He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he his cursed to roam the earth as a Cleveland Browns fan. Why is this? Why is this?

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. b2b [link] Halloween Party City Do You Know Your Customers Enough to be a Social Media Hit | Guest … [link] [link] John B. I will have to research them more now.

Social Media 117

Social Media Case Study Strategy Study 117

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AUGUST 31, 2010

Here’s a different spin on conversations with some research about the effectiveness of online conversations. Is a conversation a monologue, dialogue or could it even be a polylogue? I’m going to get a little education geeky and jargon filled. I’ve tried to simplify it.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy [link] #marketing #b2b [link] Maneesh Why D.I.S. is Crucial to your Content Marketing Strategy | Blogging and Content Creation | Social Media Consulting… [link] [link] Per Call Why D.I.S. link] Trudi Sinclair Why D.I.S. link] Lisa Diomede Why D.I.S.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

FEBRUARY 9, 2010

That’s the research study I’d like to see. There are dozens – maybe even hundreds – of people that I “know&# via social media, and consider to be friends. What this Edelman research demonstrates is that we’ve become a bunch of cynics, and who could blame us?

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. A new Pew Research study shows only 8% of U.S. Teens don't pay for statistical consulting services. teens using Twitter, compared to 66% engaged in texting.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. link] ATG_ecommerce 59% of consumers check their email account as soon as they wake up, according to new research from @ExactTarget [link] Do you?

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

AUGUST 4, 2010

I watched too many great social media strategies get derailed by a legal team or an executive's fear of one customer saying something negative. Yet, we spent millions with research vendors seeking out customers who would do just that in private.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. link] [link] Jon Leland Looks to be a very valuable business research tool. I checked it out, and tweeted it.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

MARCH 2, 2010

That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit. And the fact that Forrester Research projects social media spend in the U.S. Metrics Integration Due to its online nature, social media is inherently measurable.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

AUGUST 25, 2010

I can envision, as I see it almost every Starbucks visit, and I’m sure the research teams at Starbucks have seen it, kids playing online games while the mom’s are chatting – so the moms play aneffeective role in building the brand the experience of Yahoo and Starbucks for the kids.

Facebook 144

Facebook Yahoo Collaboration Social CRM 144

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Brands need to stop viewing crowdsourcing and open innovation strategies as ‘giving up creative control’ and rather understand what this really is – co-created market research that is more accurate. What is the next generation of crowdsourcing?

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. This week we are being treated to another breathtakingly ignorant “research&# report.

Social Media 120

Social Media Strategy Mobile Consultant 120