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Calculate Your Blogging ROI in 9 Steps

Convince & Convert

What does the blog cost in hosting, maintenance, and app fees? Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper.

ROI 155
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Not Tracking Social Media ROI is Your Fault

Convince & Convert

click here to view and download the Social Media ROI Cookbook on Slideshare). ” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc.

ROI 140
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How Scotts Uses Social Media for Maximum Customer Support

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

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The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

BlissPR is all B2B, and heavily blog-focused. White Horse does more chunky content like white papers and Webinars. True monthly blog cost (not including design and hosting fees) = $1,620 (36 hours @ $45/hour). White papers. Bailey Gardiner is mostly blog-oriented too. Same with MLT Creative.

Content 131
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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Among the topics discussed between host Jerry Michalski and the speakers, panelists, attendees, and contributors to this blog: enterprise 2.0, FAST White Paper. Find out more and download the paper today.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100
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Top 14 Social Media Management Tools for 2021

Oktopost

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.