| |  B2B + Hosting + White Paper |
| Page 1 of 1 | Previous | Next | PWB MARKETING BLOG OCTOBER 27, 2011  How To Optimize Your B2B White Papers For Google If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is. | PWB MARKETING BLOG SEPTEMBER 9, 2011  22 Effective SEO Tips to Optimize Your B2B Website Do you ever wonder why your B2B website isn’t getting more traffic? The fundamentals for optimizing a B2B site are essentially the same as a B2C site, though there are differences. Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B. Plus, if the White House can use Slideshare, you can, too. | | | | | |
| PWB MARKETING BLOG SEPTEMBER 23, 2011  Secret to a Killer B2B Social Media Program The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. Valuable B2B content can include white papers, industry research, etc. At this stage, content can include client case studies, product fact sheets, educational webinars hosted by an executive from your company, etc. | PWB MARKETING BLOG OCTOBER 5, 2011  Six Surprising B2B Content Marketing Ideas One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case studies are common pitfalls. Try these six surprising B2B content marketing ideas. Photo Sharing – Let customers share how they’re using your B2B product with photos. white paper can become a series of blog posts. | MASHABLE.COM NOVEMBER 8, 2010 5 Proven Strategies for B2B Social Media Marketing Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below. | MASHABLE.COM NOVEMBER 2, 2010 What the Future Holds for B2B Social Media Marketing Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. Why are so many B2B marketers using social media, though? | | | | | | | |
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MASHABLE.COM | FRIDAY, OCTOBER 29, 2010 What the Future Holds for B2B Social Media Marketing
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business ( B2B) social media is a different animal. Why are so many B2B marketers using social media, though? MORE >> -
MASHABLE.COM | THURSDAY, NOVEMBER 4, 2010 5 Proven Strategies for B2B Social Media Marketing
Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business ( B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below. MORE >> -
WWW.CLICKZ.COM | TUESDAY, JANUARY 4, 2011  Why Host a Blog on Your Corporate Website?
› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? White papers? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Some folks jump right on the bandwagon, and still others are something less than enthusiastic about going down this path. I’m sure that there are many of you who have heard (or perhaps personally believe) something similar. Thought leadership is a good thing. Links Let’s be real. Case studies? MORE >> -
CONVINCE & CONVERT | TUESDAY, JULY 26, 2011  Calculate Your Blogging ROI in 9 Steps
What does the blog cost in hosting, maintenance, and app fees? Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. Your hosting, maintenance, and app fees are thus $57 per month. That often takes the form of lead generation, especially in B2B circumstances. Blogging isn’t free. Thus, blogging presents a serious opportunity cost to the company. MORE >> -
WEBBIQUITY SMM | WEDNESDAY, JANUARY 2, 2013  102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). The two biggest challenges faced by B2B content marketers are producing enough content (cited by 29% of marketers) and producing the kind of content that engages (18). MORE >> -
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