Pam Moore

FEBRUARY 21, 2017

We have created the Ultimate Social Media Image Sizing Reference Guide that you can download right now , right here ! Download the guide now ! In 2016 51% of B2B marketers prioritized creating visual content assets as a top priority (Content Marketing Institute). Download Social Media Image Size Reference Guide +Templates Now!

Template 167

Template Templates Social Media Social Networking 167

Webbiquity SMM

NOVEMBER 17, 2015

So—I’m a digital marketing consultant who helps B2B clients improve their online visibility and business results through SEO, search and social advertising, content marketing, and social media. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. It happens.

SEO 100

SEO B2B Consultant News 100

Pam Moore

NOVEMBER 23, 2020

Download this free ebook and then take a listen to episode #279 of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Download this free ebook and then take a listen to episode #279 of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Not all of these have hooks for gathering download information (that’s just not acceptable these days). Share this on FriendFeed.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Not all of these have hooks for gathering download information (that’s just not acceptable these days). Share this on FriendFeed.

Types 255

Types Content Case Study Press Release 255

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Make the action fit the content. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Think ebooks, white papers and even blog posts. What content are they reading and downloading?

Content 124

Content Brands Findability Marketing 124

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. At the end of the day, EVERYONE is a consumer! You are talking to people.

B2B 100

B2B Loyalty Conversation Social Media 100

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. So, hopefully by now, you’re convinced that SEO, SMM and blogging can and should work in concert to generate leads for your B2B company. Keyword Research/SEO.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. WPO, in contrast, has a broader focus on earned content (e.g.

AJAX 194

AJAX SEO Engineering Metrics 194

Convince & Convert

OCTOBER 9, 2013

Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. Today’s buyers, both in the B2B and B2C world are increasingly hiding behind the anonymity of Google and digital content consumption to remain invisible until they are ready to talk to you.

Content 141

Content Proposal B2B Meeting 141

Writtent Blog

JUNE 21, 2013

Content marketing implies reading white papers and reports on a regular basis for the inflow of fresh information, content curation, following trends and many other reasons. What sources do you use to download the best reports and white papers? 34 Essential Research Reports for More Effective Content Marketing.

Comments 76

Comments Influencer Marketing Statistics 76

SalesChoice

DECEMBER 23, 2019

You can also find the CEO AI Readiness white paper here. Here’s a white paper you can download from our library to address that issue. Please RSVP to attend.

Newsletter 20

Newsletter Cost Library Consultant 20

Buzz Marketing for Technology

MAY 18, 2009

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Buzz Marketing for Technology

JANUARY 14, 2009

We began noticing a need for a “Fast Lane” for leads that were bingeing on white papers and forward to 20 internal contacts that each downloaded the paper. He started out as a Programmer, turned System Engineer, turned B2B Salesman, turned Business Owner. A lead nurturing super highway was born.

How To 100

How To System Software B2B 100

Convince & Convert

JULY 29, 2012

click here to view and download the Social Media ROI Cookbook on Slideshare). ” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc.

ROI 138

ROI Social Media Social CRM Survey 138

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. Hopefully you make the cut! :). SoundCloud.

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

OCTOBER 16, 2019

15 Tips to Zoom Your Brand (white paper). Take Action: Download the Ultimate 2019 Content Calendar Template. . When and why you must also work on your own internal processes and infrastructure to best support the agency. Supporting Resources: 2019 Content Editorial Calendar Template. Audience Analysis Worksheet. Need more help?

Social Media 60

Social Media Consultant How To Training 60

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Social Media 130

Social Media Retail Education Airlines 130

Convince & Convert

JULY 26, 2011

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. both Inbound Writer and Formstack are awesome, by the way).

ROI 153

ROI Cost Hosting Analytics 153

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. You can create a content library where you add blog posts, job listings, white papers, press releases, etc. either directly or with their browser extension.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. You can create a content library where you add blog posts, job listings, white papers, press releases, etc. either directly or with their browser extension.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. White Horse does more chunky content like white papers and Webinars. White papers. I’m thinking about putting together a downloadable spreadsheet so agencies (and anyone with a content marketing program) could input salaries, hours, etc.

Content 129

Content Marketing Cost Metrics 129

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Buzz Marketing for Technology

JUNE 27, 2008

B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Find out more and download the paper today. Web Advertising. Web Services. Wikinomics.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Rebekah Radice

JANUARY 9, 2017

Download Your FREE Social Media Content Calendar! White papers. Workbooks / Downloads. They’re effective for both B2B and B2C marketing. Workbooks / Downloads. Workbooks or downloads usually go hand in hand with eBooks or reports. White Papers. Content Formats That Convert.

Template 131

Template Templates Social Media Strategy 131

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Content is like singing a song. On American Idol. Late in the season.

B2B 190

B2B Social Media Alltop Marketing 190

Oktopost

DECEMBER 31, 2019

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. In other words, third-party data can be leveraged to make our first-party data more robust, which is to say its usefulness in a B2B sales approach.

Data 120

Data B2B Process Aggregator 120

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel?

Social Media 118

Social Media How To Metrics B2B 118

Convince & Convert

JUNE 25, 2014

Unlike a white paper or eBook, video assets make people feel. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. For example, if Alan drops by your website and downloads a white paper, he gets 20 points. Learn More Tactics!

Video 166

Video Marketing B2B eBook 166

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Pam Moore

DECEMBER 11, 2016

How to use our 2017 content marketing editorial calendar template ( download now ). 70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy.

Template 167

Template Templates Content NewsCred 167