Remove B2B Remove Document Remove Loyalty Remove Mobile
article thumbnail

What is a customer journey map and how to make your own [examples included]

Sprout Social

Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. It documents the specific solutions or improvements applied at each stage of the customer journey. You document how your customers experience their buying and service paths in your company’s current state.

article thumbnail

7 Growth Hacking Strategies for 2021

Oktopost

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Document new tactics and share your findings with multiple teams in your company. A good example is optimizing your website to be mobile-friendly or upgrading its SEO.

Strategy 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

72% marketers have a content strategy in place, while only 30% have it documented (LinkedIn). Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Purchase cycle (awareness, consideration, preference, purchase, loyalty). Source: Wikipedia. Blog post title. Social Post.

Template 167
article thumbnail

B2B Employee Advocacy Best Practices

Oktopost

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Have them document EVERY question they receive. There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. By the way your post looks GREAT on a mobile device. Ask your customers directly.

article thumbnail

How to Choose the Best Social Media Site for Your Business

Rebekah Radice

And while it might have been the network you connected with your family and friends on, Compared to the other social networks, Facebook’s role lies in helping companies build strong brand loyalty , a solid reputation, and better relationships. Want to attract the right people to your Page? — NBA (@NBA) April 11, 2016. Photo of the Day!

Sites 114
article thumbnail

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. It's this public documentation of a company's failures and the corresponding brand damage that is making social media into a customer service channel. JF : Hyper-targeting.