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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Put it on YouTube of course. Post it to your Facebook page. Your LInkedin page.

FAQ

FAQ Content Consultant Social Media

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media B2B Strategy Consultant

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

SEPTEMBER 7, 2010

I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed. link] and you can “independently verify&# the 80,000+ views so far in the past 10 days since uploading it since this one is hosted on YouTube. Im Jay Baer. All rights reserved.

Review

Review Social Media Social CRM Consultant

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media Social CRM Strategy Consultant

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 15, 2010

If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before. Once, that blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. But, it's not all conversational. Im Jay Baer.

Social Media Strategy Social CRM Newsletter

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Here's why: [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media Marketing Social CRM Consultant

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Presto, a pretty graph in about 3 seconds flat.

Social Media Strategy Statistics Metrics

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). On a near-continuous basis, consumers are asking for help making purchasing decisions. How can you take friction out of that process by just-in-time tweeting, participating in Yahoo! Im Jay Baer. All rights reserved.

Compete

Compete Conference Organization Social CRM

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The More Things Change, The More Things Change

Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. agencies, you should be experimenting with this too). Im Jay Baer. All rights reserved.

Consultant Metrics Social Media Social CRM

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Read the fine print. This is particularly important when managing branded client materials.

Social Media Policies Consultant Social CRM

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14 Things I Think I Think About Social Media

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Because once everyone is on Twitter, Facebook, and YouTube, we'll have to start talking about storytelling, because the tools conversation won't have any facets left. Now for more coffee. Just like websites.

Social Media Consultant Video Strategy

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media Content Analysis Sports

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

JULY 14, 2010

The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. al definitely should influence strategy though. Im Jay Baer.

Social Media Strategy Metrics Organization

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Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

APRIL 6, 2010

and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Seek Content Inspiration Creating successful social media content isn’t just status updates. Take your top keywords (including your company name, product name, etc.) What shows up in these search results? How much photo and video content appears?

Brands

Brands Content Social Media Consultant

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. There’s nobody that feels worse than I do. Im Jay Baer. All rights reserved.

Social Media Strategy Consultant Social CRM

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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Twitter, Facebook, YouTube and a Blog all dedicated to creating places for the public to tell them problem areas in the city, ask questions about traffic safety and promote a safer community. Im Jay Baer.

Social Media Consultant Health Care Questions

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media Strategy Consultant Web 2.0

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist?

Social Media Strategy YouTube LinkedIn

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health.

Social Media Radian6 Strategy SM2

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

Social Media Strategy Consultant Tweetdeck

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media Case Study Strategy Study

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. is Crucial to your Content Marketing Strategy [link] #marketing #b2b [link] Maneesh Why D.I.S. link] Trudi Sinclair Why D.I.S. Im Jay Baer.

Social Media Strategy Consultant Social CRM

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Are You Ready for the Opportunity Economy | social media case.

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. Opportunities Via Context Musician Dave Carroll has been widely lauded for his “ United Breaks Guitars &# YouTube video that has now been seen more than 8.5 450,000 views on YouTube, and counting. Im Jay Baer.

Social Media Foursquare Consultant Airlines

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 9, 2010

You know, kind of like “We are really not a transparent company, but we play one on YouTube.&# Some companies (such as Domino's which I also wrote about here: [link] ) have gotten better at acting like they are all of those buzz words like transparent, human, conversational, engaging, etc. Im Jay Baer. All rights reserved.

Social Media Strategy Survey Social CRM

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

Although I'd be looking at my YouTube and Facebook search optimization right about now, too. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. Even here in your comments section, I’m logged in with an OpenID connection into your Disqus comments.

Social Media Facebook Marketing Consultant

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

Although I'd be looking at my YouTube and Facebook search optimization right about now, too. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. Even here in your comments section, I’m logged in with an OpenID connection into your Disqus comments.

Facebook Consultant Social Media Sites

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 23, 2010

It’s also now pulling Youtube and a few other spots it looks like. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. link] [link] Adrientweet Kurrently va révolutionner la recherche en couplant les résultats Twitter avec ceux de Facebook ! Im Jay Baer. All rights reserved.

Social Media Strategy Engineering Social CRM

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4 Reasons the Social Business Evolution Starts Now

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. The area of “metrics integration&# is especially interesting.

CoTweet

CoTweet CoTweet Analysis Consultant

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 2, 2010

Inevitability Sure, we all talk about Facebook and Twitter and YouTube. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. You are free to make your own reality and script your own success. But the rise of social media isn’t about technology and tools, it’s about power and people.

Social Media Strategy Consultant Social CRM

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

It's also about how the brand has set up the Twitter account or accounts: are they just selling, giving deals; is it a genuine customer service contact point; are they engaging with followers and brand advocates, directing conversations beyond Twitter to blogs, YouTube, other channels? Was their any distinction in B2C and B2B brands?

Social CRM Twitter B2B CoTweet

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

APRIL 7, 2010

Although ironically, I wouldn't exactly hold up Facebook, Twitter, Google, eBay, or YouTube as fantastic customer service examples either. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I was not aware of the acute Blackberry problems. That is troubling. link] jaybaer Thanks Ann.

Foursquare Analysis Consultant Mobile

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 27, 2010

Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? link] Joe Buhler RT @jaybaer: Information As Theater – The Power of Humanized Description [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media Strategy Airlines Types

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

APRIL 28, 2010

Sometimes you can post YouTube video links on the fan page wall and have the small video screen box appear, and sometimes, it appears as a black link. One day I tried to post a YouTube link on a wall, and it took 5 times before it posted right. I’m currently running a Twitter and YouTube contest, for example.

Facebook Issues MySpace Privacy