Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

JULY 20, 2016

Instead of using LinkedIn strictly for curating articles, use it as a platform to publish original long-form content as well. According to data from the Content Marketing Association , 68% of online buyers will spend time reading content published by a brand they’re interested in.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). Data analysis. Identifying influencers and content curation possibilities. PPC for lead generation and B2B. Understanding and using Google Analytics Data. PPC for lead generation and B2B. Content and blogging classes (25-31). What Is Social? Offered by: Coursera.

Class 40

Class Skills Social Media Marketing 40

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

FEBRUARY 14, 2022

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Plus, once you have a strategy in place, you’ll be able to use data to make sure it’s working. You need to have a data set that gives a good look into what you’re publishing. But you’re not alone. Set goals & KPIs.

Content 108

Content How To Marketing Template 108

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). ” — 2018 Trends: B2B Marketing , Edelman. ” — 7 B2B Marketing Trends to Watch in 2018 , circle S studio. .

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

JANUARY 11, 2017

While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. To get at the data, you need a robust social media management platform , such as Oktopost. Daniel: Yeah. Daniel: Definitely.

Social Media 60

Social Media ROI B2B Metrics 60

Webbiquity SMM

DECEMBER 1, 2015

75% of B2B buyers want brands to furnish sustantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. Just 38% of marketers strongly agree that analyzing social media engagement data can help improve their bottom line. SocialTimes ).

Social Media 100

Social Media Social Networking Real Estate CPC 100

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. And all of that contact data gets passed directly to your marketing automation platform. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

JUNE 12, 2013

While infographics are often put in the “fun and easy” bucket (they are fun to do well, and easy to do poorly), most of this advice applies to whitepapers, detailed visualizations of internal data, and other pieces of content. The White Paper is in his briefcase. Paid Media: Buying Attention at Bargain Basement Prices.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. The New B2B Buyer And The Collaborative Economy by Tony Zambito. this week’s chart, we look at data from a survey of 542 U.S.

Content 60

Content B2B Marketing Hubspot 60

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position. Blog post.

B2B 119

B2B Content Case Study Marketing 119