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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. So how much did this targeted advertising cost you say $100, $200, $1000??

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Email this to a friend? Subscribe to the comments for this post?

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

The iPad was going to save publishing and advertising. For example, it costs only $14 to buy $1 of profits from Apple. Yet it costs $1,200 (estimate) to buy $1 of profit from LinkedIn. First, suppliers for Apple’s iPad admitted that Apple cut their component orders 25% for the fourth quarter (the holiday season).

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

After a few days of messing around with it, the iPad reminds me very much of that remote control with a cord. Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. I use my iPad instead of my iPhone, not instead of my MacBook. Same with email.

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3 Foolproof Ways to Ruin Your Conversion Rate

ProBlogger

You could even create a separate app that works on various devices, from Android and iOS mobile phones, to iPads and other tablets. This is a major oversight on the part of upper management, and it is one that will cost businesses and blogs dearly in terms of conversion, loyalty, and ultimately, ROI.

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What really ended EMAP’s golden days?

The Way of the Web

It’s no coincidence that at the time myself and other digitally-addicted colleagues were pushing for ideas like low cost digital launches based around teams of 2 or 3 and a blog-based platform, Mashable was being launched by the then 19-year-old Pete Cashmore (2005).