Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Page Views.

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Metrics Content Marketing ROI 191

Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. The result: PR is poorly integrated with the rest of marketing. shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social.

Press Release 182

Press Release B2B Curation Consultant 182

Waxing UnLyrical

FEBRUARY 19, 2014

It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training. If you intend to leverage social networks for business gain, getting your people trained in how to listen to conversations is no longer enough. Monitoring is surveillance.

Social Media 240

Social Media Privacy Training Policies 240

Waxing UnLyrical

JUNE 28, 2018

The conflict is the problem your organization tackles or the market need it addresses. With a few tweaks, this could be made more conversational. I’m often asked if storytelling is harder for B2B companies. Remember to make it conversational. That solution should be tied to your brand promise or unique value proposition.

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

JULY 11, 2016

Get a head start on the conversation with this week’s roundup. PR and Marketing Data: Impressions, Reach and Relevance, Oh My! Why Marketers Can’t Afford to Chase a Silver Bullet Strategy. Suck Less | A Plea For User-Centric Design: Powered By You! Don’t forget to RSVP and mark your calendars. See you soon!

Report 100

Report Banking Metrics Loyalty 100

Waxing UnLyrical

JUNE 15, 2011

Consumers value personal, truthful conversation from companies. If your frontline employees understand your business’ target market, they ultimately know the community your brand has. Ignore Conversation. Failing to understand the conversation around your brand is potentially the most corporate, elitist thing you can do.

Brands 196

Brands Fashion B2B Communities 196

Waxing UnLyrical

AUGUST 14, 2013

Now, however, the same press agents are able to retrieve and review content regardless of where they are or what the topic of conversation may be. Jeff Frankel is Vice President of Business Development and Marketing at docSTAR, a B2B software firm specializing in cloud content management and business process automation.

Repository 203

Repository Press Release Data Process 203