Convince & Convert

FEBRUARY 23, 2010

When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. link] SocialMediaSentiment "Is Your Social Strategy Proactive or Reactive | Social Media …" [link] [link] John Moore Good by @JayBaer, Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

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APRIL 13, 2010

Inspired by Jay Baer blog post, “The Best Advice Has No Shelf Life” [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)! Today's Topic: Advice (via/ @jaybaer [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)!

Social Media 113

Social Media Strategy Influencer Education 113

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MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. The game is going to change in a big way very soon. How can I help you?

Social Media 122

Social Media Strategy CoTweet CoTweet 122

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JULY 28, 2010

RT @jaybaer: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: [link] [link] Foundora 5 Ways to Turn Helpfulness Into Marketing Greatness – [link] By @jaybaer [link] Deirdre Reid, CAE 5 Ways to Turn Helpfulness into Marketing Greatness (by @jaybaer) [link] [link] Jack Scharff How can b2b apply? How can I help you?

Social Media 150

Social Media Strategy Consultant B2B 150

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APRIL 15, 2010

Is Your Company in the Content Marketing Industry? Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. How can I help you?

Content 125

Content Marketing Consultant Social Media 125

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APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. I see this as a little far-flung. How can I help you?

Social Media 149

Social Media Strategy Influencer Social CRM 149

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APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. .&# Not found. How can I help you?

Brands 145

Brands Content Social Media Consultant 145

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APRIL 1, 2010

link] Nathan Hangen I take issue with this post because sounds like social media elitism and uses the kind of language that drives a wedge between the industry and the people that need our help. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 120

Social Media Content Analysis Sports 120

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SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 157

Social Media Radian6 Strategy SM2 157

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JULY 14, 2010

I agree with you regarding the noise, it seems there is a new social media vehicle, forum, platform for every industry or topic known to man. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 136

Social Media Strategy Metrics Organization 136

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AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. What do you think? link] jaybaer I agree Danny. Thanks for the kind words. Means a lot to me.

Questions 161

Questions Social Media Consultant Education 161

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SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. It doesn’t matter what industry you’re in. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Bravo, man. Keep at it.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

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AUGUST 26, 2010

It’s also very handy for easy archiving of historical social mentions (lawyer types or readers working in regulated industries should take note of that feature). It’s not the most full-featured solution available, but for the do it yourself data hounds, it’s a very nice addition to the social listening landscape.

Social Media 120

Social Media Strategy Analysis Reputation 120

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AUGUST 31, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Conversation 116

Conversation Social Media Social CRM Consultant 116

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SEPTEMBER 15, 2010

It doesn’t matter what industry you’re in, you have interesting stories to tell. Finding and sharing them is the first step toward social media success. Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories.

Social Media 165

Social Media Strategy Social CRM Consultant 165

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JULY 22, 2010

But, I certainly understand the inquiry – the term 'social media' has grown to encompass so many different things that its become difficult to define. If you are interested in learning more on this topic, I'll refer you to an excellent post Jay wrote on this challenge and its implications for the broader Industry: [link].

Social Media 129

Social Media Strategy Influencer Case Study 129

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JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. How can I help you?

Social Media 140

Social Media Strategy Consultant SEO 140

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FEBRUARY 9, 2010

You can see alot of this in the 'green living' industry – folks call it greenwashing. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Thsi is kinda like that since you really have to vet the REAL folks and the posers.

Social Media 119

Social Media Strategy Survey Social CRM 119

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MARCH 9, 2010

But I think that we must understand that all social media sites do not work for every industry. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Are You Ready for the Opportunity Economy? How can I help you?

Social Media 135

Social Media Strategy YouTube LinkedIn 135

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AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. Many citations to the article discuss this and its effectiveness in the hospitality industry. Thanks for the link.

Social Media 132

Social Media Strategy Comments Course 132

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SEPTEMBER 21, 2010

This is an important advantage, as I bought a $30 lavalier microphone and can now grab good audio even at crowded conferences, etc. Helps us all in the industry! link] James Ball The 39 Social Media Tools I’ll Use Today [link] [link] jaybaer Definitely aesthetic. How can I help you?

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

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AUGUST 3, 2010

With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US. RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] zbiejczuk Hi Jay, thanks for an interesting article.

Social Media 167

Social Media Facebook Marketing Consultant 167

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AUGUST 3, 2010

With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US. RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] zbiejczuk Hi Jay, thanks for an interesting article.

Facebook 167

Facebook Consultant Social Media Sites 167

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MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. Social is obviously going to be a huge part moving forward, and I believe mobile will as well.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

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SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Social Media 116

Social Media Strategy RFP Social CRM 116

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AUGUST 25, 2010

I would posit that Facebook has much more competition than the Ad Industry, Social Media Industry, or people scared of Facebook’s growth would have us think. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Facebook 144

Facebook Yahoo Collaboration Social CRM 144

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SEPTEMBER 2, 2010

I simply cannot imagine working in an industry where status quo was the norm. Personality I am compelled by the fact that the bottom line objective of social media is to add human elements to companies that have acted like inhuman, robotic cyborgs for the past 40 years. I love change. I thrive on it. How can I help you?

Social Media 155

Social Media Strategy Consultant Social CRM 155

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APRIL 27, 2010

I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident. I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident.

Social Media 133

Social Media Strategy Airlines Types 133

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SEPTEMBER 21, 2010

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace.

Social Media 127

Social Media Strategy Conference Eventful 127

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SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. How can I help you?

Social Media 148

Social Media Strategy Energy Consultant 148

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JUNE 28, 2010

The same person doing strategy, content development, responding to consumer feedback on the fly, reporting and analysis on multiple clients in potentially wildly different industries/verticals across, potentially, multiple disciplines of online marketing (search, social, display, email). How can I help you?

Social Media 128

Social Media Strategy Report Buy 128

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SEPTEMBER 20, 2010

They have other concerns that are trumping the need to get social (for instance the current economy). Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. I was just at an industry event talking about “slow selling.&#

Social Media 160

Social Media Strategy Affiliate marketing Company 160

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JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. It's a new way to use social media from a sales standpoint that is being overlooked. How can I help you?

Social Media 120

Social Media Strategy Mobile Consultant 120