B2B Case Study Download White Paper 
Webbiquity SMM
MAY 23, 2011
Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. White paper downloads.
Webbiquity SMM
DECEMBER 10, 2013
Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”
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Buzz Marketing for Technology
NOVEMBER 10, 2010
You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Not all of these have hooks for gathering download information (that’s just not acceptable these days). I would love to know.
Buzz Marketing for Technology
NOVEMBER 10, 2010
You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Not all of these have hooks for gathering download information (that’s just not acceptable these days). I would love to know.
Webbiquity SMM
MAY 10, 2011
Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.
Convince & Convert
MAY 3, 2013
This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . Tweetable Moments.
Pam Moore
SEPTEMBER 9, 2020
Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. Hopefully you make the cut! :). SoundCloud.
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