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How to Create an Editorial Calendar in 4 Steps

Writtent Blog

Start by creating or downloading a template, then add in everything you want to keep track of: authors, type of content, working title, where it will be published–you name it. Download the Microsoft Word versions to customize them.

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30 Proven Small Biz Content Marketing Tips

Writtent Blog

Some examples of storytelling in your content marketing include: your website’s About page (and Bio sections of social media profiles) client success stories and case studies press releases coverage of live events 5. That’s because when you do it right, everyone wants to know, “What happened next?” Publish traditional content online.

Tips 98
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How to Fill Up Your Social Media Calendar [Strategy + Template]

Rebekah Radice

Download Your FREE Social Media Content Calendar! Case studies. White papers. Workbooks / Downloads. Workbooks / Downloads. Workbooks or downloads usually go hand in hand with eBooks or reports. Case Studies. White Papers. Content Formats That Convert. Blog posts.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Globally, about three-quarters of all B2B vendors use case studies in their marketing efforts. Michael Brenner ). eMarketer ). Robert Rose ). Cox Business ).

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What Does B2B Social Media Success Look Like?

Webbiquity SMM

Until recently, most social media case studies have focused on consumer brands. Digging into the results publicized in these case studies, what does B2B success look like? White paper downloads. How are B2B companies evaluating the results of social media marketing efforts? Twitter followers.

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

This would include eBooks, Research, White papers, etc. Not all of these have hooks for gathering download information (that’s just not acceptable these days). And then for Purchase I like to use case studies, customer references, press releases on new wins etc. I would love to know.

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Top 5 Content Marketing Strategies For B2B Brand Promotion

Keyhole.co

The ideal and most used content assets include blog posts, case studies, social media posts, and email newsletters. Maximize case studies Ah, social proof. Case studies help ideal prospects understand your company’s strengths, but they also indirectly promote your company.

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